15 January 2024
This week's additions focus on strategy, leadership, and mindset, with new digests from Rob Walling, EO, and TK Kader. Highlights include Real complaints in public forums are the best micro-SaaS prospecting tool. All trading is event-driven — Kalshi just makes it direct
Showing 49 digests for 15 January 2024.
Search intent: the most important SEO fundamental most people ignore
Ahrefs
January 17, 2024
SEO
9
AI tools & automation
6
Intent shifts over time — yesterday's right answer can become wrong
SERP features reveal searcher psychology faster than top-ranking pages
Satisfying intent converts visitors; missing it kills rankings regardless of backlinks
Visma: How Europe's largest private software company was built
Business Breakdowns
January 17, 2024
Case studies
10
Business models
8
Automation & tools
6
Even the receiver keeps paying — Visma is the last software turned off
Early SaaS reinvestment in 2009 drove organic growth from single digits to mid-teens
17-year hold possible by treating each 3–4 year period as a distinct investment
Hiring & recruitment
YouTube
Hiring a second-in-command: when, who, and how to get it right
Cameron Herold
January 17, 2024
Hiring & recruitment
10
Long-term planning
6
The $10M–$30M mark is when every CEO needs a second-in-command.
Hire people who have done the job — not just those who know how.
Job postings should repel 50% of readers to attract the right 50%.
How to diagnose and fix internal links at scale using SEO tools
Semrush
January 17, 2024
SEO
9
Automation & tools
6
Broken internal links silently kill link equity across your site
Hundreds of redirect issues often resolve with one template change
Sitebulb catches canonical mismatches that Semrush misses
Founder interviews
YouTube
How Perplexity AI built a conversational answer engine from zero to unicorn
EO
January 17, 2024
Founder interviews
10
Product-market fit
8
AI strategy & adoption
7
Citations on every answer replace links with trusted, direct responses
Pricing at ChatGPT's level deliberately filters out subsidy-driven signups
Orchestrating search, retrieval and summarisation is hard for any company
Business operating systems
YouTube
EOS IDS: Identify, Discuss, Solve issues at the root
EOS Worldwide
January 17, 2024
Business operating systems
9
Management
6
IDS is a three-step discipline: Identify, Discuss, Solve.
Most issue lists mask root causes with surface-level symptoms.
Solving at the root stops the same issue recurring forever.
Business operating systems
YouTube
EOS Vision Component: aligning your organisation on direction and goals
EOS Worldwide
January 17, 2024
Business operating systems
9
Eight questions build a unified vision your whole team shares
Breaks 10-year ambition into 3-year, 1-year, and quarterly steps
Surfaces and resolves blockers standing between you and your vision
Business operating systems
YouTube
EOS: the Entrepreneurial Operating System explained in brief
EOS Worldwide
January 17, 2024
Business operating systems
10
EOS synchronises human energy through simple concepts and practical tools.
Three leadership goals: clarify vision, achieve traction, build healthy culture.
Hundreds of thousands of entrepreneurs use EOS for focus and growth.
Business operating systems
YouTube
EOS Measurables: Forward-looking numbers that drive accountability
EOS Worldwide
January 17, 2024
Business operating systems
9
Everyone in an EOS company owns one trackable weekly number.
Measurables replace subjective manager conversations with concrete accountability.
Weekly scorecard review surfaces problems and drives results faster.
SMART Goals: Eliminate Vague Targets with Five Concrete Criteria
EOS Worldwide
January 17, 2024
Goal setting
9
Long-term planning
5
SMART means Specific, Measurable, Attainable, Relevant, Time-bound.
Vague goals force teams to debate intent instead of executing.
"Close $1M by Dec 31st" beats "increase sales" every time.
Business operating systems
YouTube
EOS 3-Year Picture: define your company's future in three years
EOS Worldwide
January 17, 2024
Business operating systems
10
Vision & mission
7
The 3-Year Picture defines company look, feel, and operations in three years.
Measurables plus bullet points make the future concrete and shared.
Every team member should visualise the same picture with eyes closed.
Hiring & recruitment
YouTube
EOS People Analyzer: Right People, Right Seats
EOS Worldwide
January 17, 2024
Hiring & recruitment
9
Business operating systems
5
People Analyzer combines core values with Accountability Chart.
GWC test: Get it, Want it, Capacity to perform.
Removes subjectivity from all personnel decisions.
Business operating systems
YouTube
EOS marketing strategy: four elements for laser-sharp focus
EOS Worldwide
January 17, 2024
Business operating systems
10
Branding
6
EOS embeds marketing strategy inside the two-page Vision/Traction Organizer
Four elements — target market, differentiators, proven process, guarantee — drive focus
Clear strategy stops businesses chasing everyone and sharpens team alignment
Business operating systems
YouTube
EOS Rocks: 90-Day Priorities for Business Traction
EOS Worldwide
January 17, 2024
Business operating systems
9
Goal setting
6
Rocks are quarterly priorities keeping teams focused on what matters most.
Leadership sets 3–7 company Rocks; each person owns 1–3 individual Rocks.
90-day cycles connect daily execution to 1-year, 3-year, and 10-year goals.
Business operating systems
YouTube
EOS Model: the six key components every business must manage
EOS Worldwide
January 17, 2024
Business operating systems
10
EOS Model organises any business around six universal components.
Vision, People, Data, Issues, Process, and Traction must all be strengthened.
Focusing on all six components causes everything else to fall into place.