13 February 2023
This week's additions focus on marketing, mindset, and strategy, with new digests from Lenny's Podcast Product Career Growth, TK Kader, and Neil Patel. Highlights include Bootstrapping to $200M exit — and why he should have raised money sooner Burn rate is cash in minus cash out — not revenue, not invoices.
Showing 30 digests for 13 February 2023.
Ten bootstrapping and growth lessons from Patrick Campbell, ProfitWell founder
Lenny's Podcast Product Career Growth
February 19, 2023
Bootstrapping
9
Funnels
8
Retention & loyalty
8
Bootstrapping to $200M exit — and why he should have raised money sooner
Tactical retention (cancellation flows, failed payments) fixes 25–40% of churn fast
Middle of funnel beats top and bottom — freemium and niche media build durable pipelines
Cash flow management
YouTube
Burn rate explained: definition, calculation, and optimisation for SaaS founders
TK Kader
February 19, 2023
Cash flow management
10
Unit economics
6
Burn rate is cash in minus cash out — not revenue, not invoices.
Bootstrappers underspend on growth; VC-backed founders overspend without ROI.
A 13-week cash flow forecast clarifies runway and forces smarter trade-offs.
Speak your customers' language to improve marketing results
Neil Patel
February 18, 2023
Copywriting
9
Retention & loyalty
6
Casual email subject lines dramatically outperform formal, title-cased ones
Live chat drove 33% of sales for a $2B company
Matching your customer's voice builds trust and word-of-mouth
Identity & self-belief
YouTube
Success comes from simplicity and self-awareness, not external validation
GaryVee
February 17, 2023
Identity & self-belief
9
Goal setting
7
Chasing external validation is the root cause of unhappiness
Simplicity and a small circle of loved ones define real success
Bold, simple communication is a learnable skill that compounds
Pricing psychology
YouTube
How to raise your prices by improving your process and perceived value
Layla at ProcessDriven
February 17, 2023
Pricing psychology
9
Pricing strategy
7
Processes & SOPs
6
Price is perception, not cost — six levers control what clients pay.
Naming risks upfront builds more trust than promising perfection.
Reusable onboarding assets increase value at near-zero extra effort.
Founder interviews
Podcast
Kickstarter's new CEO on reviving a crowdfunding icon through marketing and mission
Masters of Scale
February 16, 2023
Founder interviews
9
Business models
8
Branding
7
Fix the product before spending on brand — or waste the moment.
Two new business lines shipped in four months: digital marketing and pledge management.
Inclusivity isn't charity — it's the growth strategy for an underserved creator base.
Conversion rate optimisation
YouTube
How to use customer surveys to boost conversions
Neil Patel
February 16, 2023
Conversion rate optimisation
9
Customer discovery
7
Retention & loyalty
6
100+ survey responses needed for reliable, actionable feedback.
Ask customers in real time — response rates and candour are higher.
Survey findings fuel personalised upsells that compound revenue per customer.
Constellation Software: how a value investor built a software conglomerate
Business Breakdowns
February 16, 2023
Business models
9
Bootstrapping
6
Case studies
6
Why mid-90s% customer retention makes VMS an annuity business
Strict 20–30% IRR hurdle rates Constellation refuses to compromise
Zero shares issued since IPO — cash bonuses invested back into stock
Cash flow management
YouTube
Nine financial habits that build wealth without sacrificing living
Silicon Valley Girl
February 16, 2023
Cash flow management
7
Accounting basics
6
Goal setting
5
Experiences can't be frozen or seized — spend before desire fades.
Ask how to 10x income without 10x hours, not just earn more.
Miles from credit card spend are tax-free; sign-up bonuses aren't.
Automation & tools
YouTube
eBPF: how it works and why it matters for cloud native security
Dylan Davis
February 16, 2023
IP-based security tools are blind inside ephemeral Kubernetes environments
eBPF hooks programs into the kernel without modifying or waiting on it
Attackers can also weaponise eBPF for invisible root and data deception
Identity & self-belief
YouTube
Humility, patience, and self-belief as the real edge in business
GaryVee
February 16, 2023
Identity & self-belief
10
Resilience & grit
7
Social media
6
Why humility — not hustle — is the first step out of a downturn
Build your own audience or a platform will own your leverage forever
Self-loathing almost always traces back to one person who was wrong
How to build psychological safety across your organisation
HR Party of One
February 16, 2023
Culture building
10
Communication
7
Four-stage model diagnoses exactly where team culture breaks down
Retaliation and ridicule are the silent killers of contributor safety
Pulse surveys and one-to-ones give managers hard data, not guesswork
What product ops does and when your company needs it
Lenny's Podcast Product Career Growth
February 16, 2023
Processes & SOPs
9
Management
7
Customer discovery
5
Product ops should build systems, automate them, then move on to strategic work
PMs should never surrender customer time — everything else is negotiable
Bad launch transparency gaps are the most common trigger for starting product ops
Customer discovery
YouTube
How Speak built an AI English tutor and became Korea's top education app
EO
February 15, 2023
Customer discovery
9
Case studies
8
AI tools & automation
7
Going in-person to watch users unlocked product-market fit in Korea
A commute-mode hack built daily habits that drove retention past 50% on day 30
Off-the-shelf speech recognition seeded the data flywheel that powers their custom AI
Long-term planning
YouTube
How to grow a small business in an uncertain economy
GaryVee
February 15, 2023
Long-term planning
8
Growth hacking
6
Hiring & recruitment
5
Tough times transfer clients from weak competitors to strong ones.
Word of mouth can build millions — but only ambition sets the ceiling.
Staying on the job site is the #1 growth killer for field-service owners.