Content marketing

YouTube

How three marketers got hired without a resume

Ahrefs October 28, 2018

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Content marketing 8

Prospecting & outreach 7

Hiring & recruitment 6

• All three were hired after showcasing real work, not submitting resumes.
• Sharing ideas freely beats withholding them — execution is what's scarce.
• Persistence over months landed a better role than the original opening.

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SEO

YouTube

How long it takes to rank on Google and a strategy to do it faster

Ahrefs October 24, 2018

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SEO 9

• Only 5.7% of new pages reach a top-10 ranking within one year
• Low-competition, low-volume keywords rank far faster than head terms
• Three proven link-building tactics to compound domain authority over time

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Case studies

YouTube

How Nested Naturals grew from side hustle to $10 million on Amazon

Bill Gallagher October 24, 2018

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Case studies 9

Growth hacking 7

Bootstrapping 6

• A repeatable product-launch formula on Amazon drove 10x growth in four years.
• Full financial transparency — bank balance, EBITDA — shared with every employee.
• Reinvesting all cash instead of taking payouts is what funded the next growth stage.

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Vision & mission

YouTube

How Paul Buchheit thinks about building $100 billion companies

Y Combinator October 24, 2018

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Vision & mission 8

Product-market fit 7

Identity & self-belief 5

• $100B companies ride an exponential change — they don't create it
• Too much funding before product-market fit kills startups, not saves them
• Start with 100 obsessed users; broad mediocrity can't be converted at scale

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Founder interviews

YouTube

Scaling Front: people, culture, customers, and sales after PMF

Y Combinator October 24, 2018

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Founder interviews 9

Culture building 7

Pricing strategy 6

• Discipline — not vision — is the primary driver of durable growth.
• Never hire to solve a problem you haven't solved yourself.
• Radical transparency on revenue, churn, and board decks drives employee engagement.

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Founder interviews

Podcast

Ray Dalio on principles, failure, and systematising your decisions

Founders October 22, 2018

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Founder interviews 10

Resilience & grit 8

Business operating systems 6

• Losing everything forced Dalio to encode his thinking into algorithms.
• 15–20 uncorrelated return streams cut risk without reducing returns.
• Extreme wealth delivers far less than most people expect.

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