19 December 2022
This week's additions focus on mindset, leadership, and marketing, with new digests from TK Kader, The Daily Stoic, and Dr. Grace Lee. Highlights include Buyers in downturns cut vitamins — surviving means being the painkiller. Every addiction pays off with incapacity — that's the whole point.
Showing 25 digests for 19 December 2022.
Three-step go-to-market plan for a tighter SaaS market
TK Kader
December 25, 2022
Niche selection
9
Funnels
8
Prospecting & outreach
6
Buyers in downturns cut vitamins — surviving means being the painkiller.
Your messaging must frame an urgent AND important problem, not just one.
Cut underperforming channels and reps; double down on what drives ROI.
Identity & self-belief
Podcast
Turning pro: habits, addictions, and the inner war against resistance
The Daily Stoic
December 25, 2022
Identity & self-belief
9
Resilience & grit
6
Every addiction pays off with incapacity — that's the whole point.
Amateurs fear becoming themselves more than they fear failure.
Turning pro is the same discipline the Kabbalists called musar.
Five principles for effective executive communication
Dr. Grace Lee
December 24, 2022
Communication
9
Identity & self-belief
6
Trying to impress executives backfires — aim to impact instead.
Sharing data isn't enough; create a fair exchange of values.
Articulating principles beats demonstrating knowledge at the executive level.
Prospecting & outreach
YouTube
How to craft a sales story that guides buyers to confident decisions
Rob Walling
December 23, 2022
Prospecting & outreach
9
Copywriting
7
40% of B2B purchases end in no decision due to information overload.
Buyers want market perspective and trade-off guidance, not feature demos.
Point-of-view pitches open with market insight before showing the product.
Physical health & longevity
YouTube
Navigating infertility: one couple's journey to two healthy children
Silicon Valley Girl
December 23, 2022
Physical health & longevity
10
AI tools & automation
10
Contracts & agreements
7
Why finding doctors who treat root causes ends years of failure
US infertility care: $30,000 IVF bills and dismissed symptoms
Fibroid, ectopic pregnancy, blood thinners — and two healthy babies
To-do lists vs systems: understanding the difference
Layla at ProcessDriven
December 23, 2022
Processes & SOPs
9
Productivity & habits
6
A to-do list is one system — not a substitute for all your systems
Systems are delegatable; reactive task piles are not
Recurring tasks are a signal a named system should own them
Conversion rate optimisation
YouTube
Website design critique: four startups reviewed by Webflow CEO
Y Combinator
December 23, 2022
Conversion rate optimisation
9
Copywriting
8
Customer discovery
5
Your homepage has five seconds to answer: what is this, and is it for me?
Social proof placed before the value prop is wasted — sequence matters.
Conflicting headlines for different personas signal unclear product thinking.
Danny Meyer on laying off 2,000 people while keeping culture intact
Masters of Scale
December 22, 2022
Management
9
Communication
7
Case studies
6
Protecting jobs long-term sometimes means eliminating them short-term
How a one-size-fits-all layoff policy broke down for one pregnant employee
Restaurants employ more people than airlines — and have almost no margin buffer
Hiring & recruitment
YouTube
Defining the COO role and operations in a growing company
Cameron Herold
December 22, 2022
Hiring & recruitment
7
Processes & SOPs
6
Business operating systems
5
Handing out C-suite titles too early creates salary creep and kills career goals
The COO exists to cover every gap the CEO is weak at or dislikes
Focus on revenue growth over cost-cutting — every problem is solvable with money
Three go-to-market principles behind DailyKarma's 200% ARR growth
TK Kader
December 22, 2022
Pricing strategy
9
Funnels
7
Identity & self-belief
5
4x pricing increases raised win rates and cut churn simultaneously.
Narrowing ICP to a precise customer profile unlocks faster, cleaner growth.
Founder confidence — 'swagger' — is a measurable sales and pitch asset.
How to do local keyword research for your small business
Ahrefs
December 21, 2022
SEO
9
Content marketing
6
Most local businesses miss pages they need by skipping keyword grouping.
Local intent — not search volume — determines whether a page is worth building.
Competitor pages and People Also Ask reveal what your service pages must cover.
Identity & self-belief
YouTube
Defining the leader you want to become, not just who you are
Bill Gallagher
December 21, 2022
Identity & self-belief
9
Management
6
Outward success can mask deep misery when purpose is missing
Work backwards from your end-of-life legacy to find your purpose
Purpose gives your existing strengths direction — and changes everything
Founder interviews
YouTube
Paul Orfalea on building Kinkos from $5,000 to $3 billion in sales
Noah Kagan
December 21, 2022
Founder interviews
10
Bootstrapping
7
Culture building
6
Your business is an instrument — the moment you love it, you lose.
Kinkos grew to $3B with zero outside investors, ever.
Success is your adult children choosing to spend time with you.
From accountant to global marketing head at TikTok: three career tips
Semrush
December 21, 2022
Case studies
8
Career development
6
Why a clear personal 'why' is the only sustainable career engine
A cold LinkedIn DM and a presentation landed a job with no open roles
Weak network ties — not close friends — unlock the best opportunities
Productivity & habits
YouTube
Career advice for non-linear paths in tech
EO
December 21, 2022
Productivity & habits
8
Goal setting
6
Niche selection
5
A messy career path can compound into a unique, hard-to-copy edge
Ask for 20 minutes, not a mentor — relationships build before requests
Productivity means fewer tasks, not more — 60% of work time is wasted