2 January 2023
This week's additions focus on marketing, strategy, and mindset, with new digests from Beyond the To-Do List - Productivity for Work and Life, TK Kader, and Lenny's Podcast Product Career Growth. Highlights include 98% of entrepreneurs are stuck in passion-or-profit — not both SaaS 3.0 shifts from showing you answers to acting for you
Showing 30 digests for 2 January 2023.
Influencer & partnerships
Podcast
Turning your passion into profit: Matt McWilliams on building an online business
Beyond the To-Do List - Productivity for Work and Life
January 8, 2023
Influencer & partnerships
8
Business models
7
Identity & self-belief
6
98% of entrepreneurs are stuck in passion-or-profit — not both
Affiliate marketing lets you earn from day one without a product
Your lack of credentials can be a stronger hook than a degree
AI strategy & adoption
YouTube
Three SaaS opportunities built on AI doing the work for you
TK Kader
January 8, 2023
AI strategy & adoption
9
Business models
8
Roadmapping
5
SaaS 3.0 shifts from showing you answers to acting for you
Domain-specific AI beats general models for niche SaaS plays
The self-updating CRM that listens to your calls is the big money idea
Customer discovery
Podcast
How Figma builds product
Lenny's Podcast Product Career Growth
January 8, 2023
Customer discovery
9
Case studies
7
Hiring & recruitment
6
PMs own the why—deep customer proximity and clear problem framing drive all decisions
Storytelling and synthesis are the most leveraged PM skills for scaling insight and alignment
Internal product usage creates personal accountability; this matters more than top-down mandates
Five UX fixes that directly improve your SEO rankings
Neil Patel
January 7, 2023
SEO
9
Conversion rate optimisation
7
Poor UX hurts rankings more than bad keywords or missing backlinks.
88.5% of visitors leave slow-loading sites — speed is non-negotiable.
Only 2 in 10 readers get past the headline — test yours with paid ads.
Productivity & habits
Podcast
Don't join the mob: Stoic principles on political violence and daily habits
The Daily Stoic
January 6, 2023
Productivity & habits
9
Deep work & focus
7
Political mobs have destroyed republics since ancient Rome — history repeats.
Stoics held that separating yourself from the mob is philosophy's core purpose.
Your daily habits — not willpower — determine the quality of your output.
Closing techniques
YouTube
Adding PayPal to Checkout Drove 18% Revenue Growth for SaaS
Neil Patel
January 5, 2023
Closing techniques
9
Pricing strategy
7
Conversion rate optimisation
6
Adding PayPal to checkout grew Uber Suggest revenue 18% within years.
35% of customers prefer PayPal; they retain one month longer.
Buy now pay later on product pages lifts conversions 20-30%.
Why year-end bonuses hurt your team and what to do instead
Cameron Herold
January 5, 2023
Management
8
Culture building
6
Year-end bonuses produce a two-week spike, then resentment the rest of the year
Bonuses don't change behaviour — high performers are already working at full capacity
Pay fairly all year; reserve rises for promotions, not the calendar
How community-led growth and peer validation saved a bootstrapped RV platform
Rob Walling
January 5, 2023
Case studies
10
Growth hacking
7
Community building
7
Word-of-mouth among RVers drove $65K ARR with zero marketing effort
Niche YouTube intent beats large Instagram audiences for conversions
Peer validation at a founder event stopped a premature, undervalued exit
Social media strategy for small businesses: platforms, content, and growth
Semrush
January 5, 2023
Social media
10
Content marketing
8
Growth hacking
6
Each platform has a distinct purpose — treat them differently, not as one broadcast channel
Start with a tweet: free, text-only, copy-paste to Facebook for instant two platforms
Let followers create content for you — repost, DM, offer free product for reviews
Why brand is built on social, not TV
GaryVee
January 5, 2023
Social media
10
Branding
9
Business models
7
Brands winning market share are effective on social, not TV.
Expensive creative is a broken metric — cost doesn't equal quality.
AI commoditises execution; ideas and creative strategy become premium.
How Goldcast grew from pre-seed to $40M: six GTM principles
TK Kader
January 5, 2023
Case studies
9
Content marketing
7
Niche selection
6
Start go-to-market before the product is ready — it de-risks everything.
Under-investing in product marketing stalled growth more than any other mistake.
Community and events compound slowly — quitting early is the most common error.
Hiring & recruitment
YouTube
Five underrepresented candidate groups to improve hiring and retention
HR Party of One
January 5, 2023
Hiring & recruitment
9
Compliance & regulation
5
Processes & SOPs
5
Boomerang employees onboard faster and return with new teachable skills.
Hiring certain veterans unlocks the Work Opportunity Tax Credit.
70 million Americans have criminal records — most are reliable, retention-strong hires.
Stoic journaling and clarifying your intentions at the start of the year
The Daily Stoic
January 5, 2023
Goal setting
9
Productivity & habits
6
Stoics treated journaling as active combat training, not self-expression.
No defined goal means no good decisions — directionlessness guarantees failure.
Plan all the way to the end or risk overshooting what you aimed for.
Productivity & habits
Podcast
How to build PM skills and find mentors that accelerate your career
Lenny's Podcast Product Career Growth
January 5, 2023
Productivity & habits
9
Communication
8
Identity & self-belief
7
Why interview skills are a hidden career barrier most PMs ignore
How to find and activate mentors with the smallest possible ask
Your biggest weakness is often your greatest strength dialled too high
Content marketing
YouTube
What successful affiliate marketing websites do differently
Ahrefs
January 4, 2023
Content marketing
8
SEO
7
Business models
6
Automated content — data or user-generated — beats manual article writing
Diversify revenue streams before one affiliate program cuts your commissions
Mimic ecommerce product pages to rank for transactional queries