Origin stories

Podcast

Coco Chanel: Building an Empire from Nothing

Founders March 24, 2019

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Origin stories 10

Identity & self-belief 7

Business models 6

• A penniless orphan who built a global fashion empire through sheer will
• How storytelling and myth-making became core business strategy
• At 60, she outmaneuvered financiers to win $25M/year plus all expenses paid

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Content marketing

YouTube

Tim Ferriss on book launches, marketing, and building loyal audiences

Noah Kagan March 21, 2019

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Content marketing 9

Community building 8

Branding 6

• Boycotted by retailers, Ferriss rebuilt around podcast and email list.
• Free or ultra-premium only — nothing in the middle competes well.
• Audience loyalty compounds through hyper-specific, self-tested recommendations.

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Founder interviews

YouTube

How Marques Brownlee built MKBHD and thinks about YouTube creator strategy

Y Combinator March 21, 2019

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Founder interviews 9

Content marketing 7

Influencer & partnerships 5

• No viral moment — MKBHD grew from pure consistency over 1,000 videos
• Gimmick vs. daily driver: the only question that matters in a review
• YouTube ads are 50% of income; why diversification is non-negotiable

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Cash flow management

YouTube

Why CEOs miss cash problems until it's almost too late

Bill Gallagher March 20, 2019

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Cash flow management 9

Processes & SOPs 8

Management 6

• Profit and cash diverge — leaders who conflate them make costly decisions.
• A rolling cash forecast seen three months out prevents last-minute crises.
• Physical whiteboards updated daily outperform sophisticated BI dashboards.

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PR & media

YouTube

Three steps to earning free PR for your business

Cameron Herold March 19, 2019

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PR & media 10

Prospecting & outreach 6

• PR is a sales function — rejection is a signal to call back
• Phone calls cut through where hundreds of emails go ignored
• 5,200 media stories in 6 years with zero marketing budget

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