18 April 2022
This week's additions focus on strategy, founder stories, and marketing, with new digests from TK Kader, Silicon Valley Girl, and KeyPersonOfInfluence. Highlights include Conversion rates between funnel stages reveal what revenue hides 500M monthly views earns only $150k — brand deals keep the lights on
Showing 18 digests for 18 April 2022.
Conversion rate optimisation
YouTube
Three principles for a healthy B2B SaaS go-to-market strategy
TK Kader
April 24, 2022
Conversion rate optimisation
8
Niche selection
6
Conversion rates between funnel stages reveal what revenue hides
High activity without differentiation produces consistent underperformance
Iterating on ICP, message, and execution compounds growth over time
Founder interviews
YouTube
Nas Daily on building a content company: costs, revenue, and the road ahead
Silicon Valley Girl
April 22, 2022
Founder interviews
9
Bootstrapping
7
Business models
6
500M monthly views earns only $150k — brand deals keep the lights on
NAS Academy bets 60% of sales come from strangers, not your followers
Why Nas wants to build a 100-year company, not sell in five
Turn your expertise into four visual models that sell for you
KeyPersonOfInfluence
April 22, 2022
Copywriting
9
Pitching investors
7
MVP & prototyping
6
Four visual models — results, answers, process, target — cover every buyer decision stage.
Full IP extraction before design prevents forcing knowledge into a tidy but wrong container.
Codified models generate books, 50–100 weeks of content, and a full product-price ladder.
Outsourcing & delegation
YouTube
How to delegate your email inbox to your team in 5 steps
Layla at ProcessDriven
April 22, 2022
Outsourcing & delegation
9
Processes & SOPs
7
Delegation
5
Shared inbox access is not the same as real delegation
A routing flowchart removes you from every email decision
Templates and frameworks let your team reply without asking you
Founder interviews
Podcast
How Chief built a national network for senior executive women
Masters of Scale
April 21, 2022
Founder interviews
10
Culture building
6
Pivoting
5
Senior executive women lack community — Chief was built to fix that
A pandemic that threatened the model tripled community engagement instead
Hybrid work is an opportunity for women only if companies act with intention
Deep work & focus
Podcast
Cal Newport answers eight productivity questions in a solo Q&A
Deep Questions with Cal Newport
April 21, 2022
Deep work & focus
9
Productivity & habits
7
Why deep work still pays even when your employer rewards billable hours
ADHD and deep work are compatible — structure and ritual make the difference
Private ledgers may ultimately replace distributed crypto infrastructure
Francis Ford Coppola: lessons from a brilliant, reckless filmmaker
Founders
April 21, 2022
Case studies
10
Bootstrapping
6
Resilience & grit
5
Debt forced Coppola to spend a decade directing films he hated.
Apocalypse Now broke him personally even as it became a masterpiece.
Betting everything repeatedly erased the gains from three all-time films.
Nvidia: How CUDA and deep learning built a trillion-dollar platform
Acquired
April 20, 2022
Case studies
9
Business models
9
AI strategy & adoption
7
CUDA was free but proprietary — the lock-in that created Nvidia's moat
AlexNet in 2012 was the big bang that finally justified 15 years of bets
Nvidia survived four near-death drawdowns by refusing to pivot away
11 digital marketing skills worth mastering to get hired and grow
Ahrefs
April 20, 2022
Copywriting
8
Communication
7
SEO
6
57% of employers value soft skills more than hard skills
Copywriting is the most transferable hard skill across every channel
Creativity is rare — only 2% of adults test as highly creative
AppLovin: Mobile App Discovery and Monetization Platform
Business Breakdowns
April 20, 2022
Case studies
9
Business models
8
Bootstrapping
5
Ownership of gaming studios generates proprietary user behavior data that makes advertising targeting demonstrably better.
Max auction mediation became a lucrative trading floor by owning the largest independent ad exchange for apps.
Early rejection of venture funding forced bootstrap profitability, which became a competitive advantage against capital-rich peers.
Nine passive income streams generating $357,000 per month
Noah Kagan
April 20, 2022
Bootstrapping
8
Cash flow management
6
Software and business ownership account for 87% of total monthly income.
Every stream required years of prior work, capital, or audience to build.
Crypto staking and index funds offer the most truly hands-off returns.
Identity & self-belief
YouTube
Building lasting self-worth instead of chasing self-esteem
Dr. Grace Lee
April 20, 2022
Identity & self-belief
9
Mental health & wellbeing
5
Self-esteem oscillates constantly — it cannot be sustained long-term.
Chasing elevated self-esteem causes mask-wearing and inauthenticity.
Pursue self-worth instead: stable acceptance of your whole self.
Identity & self-belief
YouTube
How to think about and leave a big tech job as a founder
Y Combinator
April 20, 2022
Identity & self-belief
9
Resilience & grit
6
Long-term planning
5
Most FAANG roles are ad servers, not hard technical problems
Vesting refreshers are engineered loss-aversion — the trap is deliberate
Decide your exit timeline before you join, not while holding a bonus
How Code Submit found its bootstrapper hockey stick with SEO
Startups For the Rest of Us
April 19, 2022
SEO
9
Product-market fit
7
Case studies
6
Cold outreach failed; doubling down on SEO triggered 10–15% monthly growth.
Inbound-only: Apple, Netflix, and the US Air Force all signed up themselves.
Bootstrapped to $10M ARR target without raising VC or hiring a sales team.
10 things to quit in your business to earn more and work less
Sunny Lenarduzzi
April 19, 2022
Niche selection
9
Resilience & grit
8
Outsourcing & delegation
7
One program, one platform beats diversified attention every time.
Application-only enrollment transforms client culture and results.
Burnout reset: self-worth detached from busyness enables sustainable growth.