10 February 2025
This week's additions focus on mindset, strategy, and marketing, with new digests from Rob Walling, TK Kader, and The Daily Stoic. Highlights include Social media posting is not marketing — it doesn't move the needle Only 3% of your market is buying now — content must serve the other 97%.
Showing 51 digests for 10 February 2025.
Choosing SaaS marketing channels that actually move the needle
Rob Walling
February 16, 2025
Growth hacking
9
Market research
6
Social media posting is not marketing — it doesn't move the needle
ICE scoring cuts 20 possible channels down to the right two
Always run one fast channel and one slow channel simultaneously
Content marketing
YouTube
B2B content marketing that builds pipeline, not just likes
TK Kader
February 16, 2025
Content marketing
9
Funnels
7
Email marketing
5
Only 3% of your market is buying now — content must serve the other 97%.
Educational content builds trust before buyers know they need your product.
Every piece of content should capture an email, not just an impression.
Socrates, the Thirty Tyrants, and the philosophy of justice under fear
The Daily Stoic
February 16, 2025
Case studies
9
Identity & self-belief
7
Mental health & wellbeing
5
Why the tyrant who claims might is right always contradicts himself
Socrates stayed in Athens under murderous oligarchy — and kept arguing
Self-mastery, not power over others, is what defines wisdom
Personal brand first: the new marketing funnel for founders
KeyPersonOfInfluence
February 16, 2025
Branding
9
Business models
6
Social media amplifies people, not companies — personal brands win
Start with a free scorecard or book before selling anything else
Build the business brand last, after trust is already established
A founder's guide to managing startup crises
Lenny's Podcast Product Career Growth
February 16, 2025
Pivoting
9
Cash flow management
8
Resilience & grit
6
Startups face cash crises or product-market-fit crises requiring rapid diagnosis and decisive action within days.
Cutting costs by 50% today extends runway 12 months; waiting three months reduces that gain to nine months total.
Every successful CEO nearly dies multiple times; never give up unless your mission vanishes or you have toxic board members.
Pricing psychology
YouTube
Copywriting, economics, and the psychology of buying with Alen Sultanic
Matthew Volkwyn
February 15, 2025
Pricing psychology
9
Copywriting
8
Pricing strategy
7
Buyers pay to keep a feeling they already have, not to get one.
The business that loses most on the first sale wins long-term.
Your buying pattern is your selling pattern — mismatch kills conversions.
Identity & self-belief
YouTube
The COO role: seven types and the CEO-COO relationship
Cameron Herold
February 15, 2025
Identity & self-belief
9
Resilience & grit
9
Productivity & habits
7
No two COOs share the same job — the role is defined by the CEO.
Seven distinct COO archetypes from executor to heir apparent.
The search for a COO starts with an honest CEO self-assessment.
Identity & self-belief
YouTube
Moving from implementer to strategic thinker in your career
Dr. Grace Lee
February 15, 2025
Identity & self-belief
9
Management
6
Four distinct levels of value determine where you stand in your career
Hard work keeps you stuck — hard thinking moves you up
Identity must change before activity and results can follow
Resilience & grit
Podcast
Josh Brolin on stoicism, identity, and embracing life's messiness
The Daily Stoic
February 15, 2025
Resilience & grit
9
Identity & self-belief
8
Relationships & family
7
Seneca practiced voluntary poverty to kill the fear of losing comfort.
Fear in a new creative challenge is a signal to run toward it.
Children's sense of awe is Brolin's substitute for church or meditation.
Founder interviews
YouTube
Building $15M ARR vertical SaaS from a gym owner's frustration
EO
February 14, 2025
Founder interviews
9
Business models
7
Content marketing
5
Vertical SaaS TAM is the gym's full P&L, not just software seats.
Customer support treated as sales: it drives referrals and kills churn.
Staying alive long enough lets you manufacture luck — COVID proved it.
Resilience & grit
Podcast
Robert Greene's six Stoic concepts for a fulfilling life
The Daily Stoic
February 14, 2025
Resilience & grit
8
Identity & self-belief
6
Mental health & wellbeing
5
Stoicism's real root is love, not emotional suppression
Fear of death creates hidden anxiety that limits everyday courage
Judge people by behavioural patterns, never by self-presentation
How an outsider built the first independent supersonic jet
Y Combinator
February 14, 2025
Origin stories
9
Business models
6
Identity & self-belief
5
Concorde failed on economics, not technology — and the fix was a spreadsheet
Outsider with no aerospace degree out-thought an entire industry
Passion over credentials: why founders should chase what they can't quit
Founder interviews
Podcast
How Ryan Williams built Cadre and a network of mentors
Masters of Scale
February 13, 2025
Founder interviews
10
B2B sales
6
Exit strategy
5
Goldman Sachs as your first customer creates trust no ad spend can buy
Treat advisors as partners — reciprocity compounds into warm introductions
Why Williams sold Cadre rather than raise more capital to diversify
Productivity & habits
Podcast
Tidying your mind and space with Tyler Moore, Tidy Dad
Beyond the To-Do List - Productivity for Work and Life
February 13, 2025
Productivity & habits
8
Work-life balance
7
Resilience & grit
5
Physical clutter and mental overwhelm are the same problem in different forms.
Defining 'just enough' forces you to name your values before organising anything.
Breaking one big project into daily 15-minute slots beats marathon effort sessions.
Five-step framework for setting and achieving audacious goals
Brendon Burchard
February 13, 2025
Goal setting
9
Productivity & habits
6
Visualisation is a learnable skill, not a personality trait.
Goals without hard deadlines are wishes — urgency requires a date.
Reaching the top alone means the journey was done wrong.