What's New

This week's additions focus on founder stories, leadership, and marketing, with new digests from Founders, Masters of Scale, and Ahrefs. Highlights include Concentrate capital in one exceptional business with durable advantage, not diversified portfolios. Your second purpose becomes a competitive advantage when structurally embedded in operations.

Long-term planning

Podcast

The timeless wisdom of Warren Buffett on business and investing

Founders December 8, 2019

Long-term planning 9

Unit economics 7

Identity & self-belief 5

Concentrate capital in one exceptional business with durable advantage, not diversified portfolios.
Stop digging when in a bad deal; sunk costs don't justify throwing more money away.
Independent thinking beats crowds: build what you believe in, not what research groups suggest.

Founder interviews

Podcast

Robert F. Smith on building a business as a Trojan horse for human liberation

Masters of Scale December 5, 2019

Founder interviews 10

Business models 7

Hiring & recruitment 6

Your second purpose becomes a competitive advantage when structurally embedded in operations.
Vista's aptitude-based hiring unlocks overlooked talent and drives measurable revenue growth.
Eliminating student debt lets graduates play offense instead of servicing financial defense.

SEO

YouTube

SEO and SEM: when to use organic search, paid ads, or both

Ahrefs December 4, 2019

SEO 8

Paid ads 8

Organic rank 1 can still be near-invisible on ad-heavy SERPs
PPC keyword data reveals which terms actually convert before you target them organically
Owning ads, featured snippets, and organic rank simultaneously dominates a SERP

Management

YouTube

Building trust and connection to power high-performing teams

Bill Gallagher December 4, 2019

Management 10

Communication 8

Resilience & grit 5

Why most senior leadership teams are functional groups, not real teams
One leader's cancer story shifted an entire team's operating culture overnight
Scaling trust is the prerequisite for scaling your company

Founder interviews

YouTube

Matt Cutts on Google, web spam, and fixing government tech

Y Combinator December 4, 2019

Founder interviews 9

SEO 5

Government tech is 13 years behind industry — and USDS is closing it
Find insiders who know the right answer; give them power to act
Web spam philosophy: automate, catch residual manually, train the next algorithm

What's New

2 December 2019

The timeless wisdom of Warren Buffett on business and investing

Robert F. Smith on building a business as a Trojan horse for human liberation

SEO and SEM: when to use organic search, paid ads, or both

Building trust and connection to power high-performing teams

Matt Cutts on Google, web spam, and fixing government tech

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