Origin stories

Podcast

How Sam Zemurri built a banana empire and took over United Fruit

Founders September 9, 2018

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Origin stories 10

Business operating systems 7

Processes & SOPs 6

• Penniless immigrant turns discarded bananas into a monopoly-beating empire
• Zemurri funded a coup to protect his concessions — and it worked
• Largest shareholder fires the board and saves a dying corporation in 60 days

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Case studies

Podcast

How Instagram scaled to a billion users by staying ruthlessly simple

Masters of Scale September 6, 2018

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Case studies 10

Business models 8

MVP & prototyping 6

• Stripping a multi-feature app to one use case unlocked explosive growth.
• 13 employees, 30 million users — and Kevin says they hired too few.
• Filters weren't Kevin's idea — his wife's honest feedback changed everything.

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SEO

YouTube

How to submit your website to Google, Bing, and Yahoo

Ahrefs September 4, 2018

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SEO 8

• Google's URL submission tool was discontinued — sitemaps are now the only way
• One Bing Webmaster Tools submission covers Yahoo automatically
• Use site: operator in Google or Bing to verify a page is indexed

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SEO

YouTube

Local SEO: a complete step-by-step guide for small businesses

Ahrefs September 3, 2018

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SEO 10

Content marketing 5

• The snack pack and organic results together capture 73% of local clicks.
• Inconsistent NAP across directories actively harms your local rankings.
• Competitor citation audits and link intersect tools fast-track citation building.

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Culture building

Podcast

How to find, keep, and nurture creative talent in your company

Founders September 3, 2018

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Culture building 9

Hiring & recruitment 9

Resilience & grit 6

• Why credentials matter less than passion and reading habits
• Naysayers kill creativity — force them to improve ideas instead
• Every great innovation was called impossible by experts first

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