20 May 2024
This week's additions focus on mindset, marketing, and strategy, with new digests from TK Kader, GaryVee, and The Daily Stoic. Highlights include Non-monetary incentives beat cash rewards every time in B2B referrals. Attention is the one asset every goal — any goal — requires first
Showing 35 digests for 20 May 2024.
Nine strategies for running a B2B referral marketing program
TK Kader
May 26, 2024
Growth hacking
9
Referral programs
8
Non-monetary incentives beat cash rewards every time in B2B referrals.
Referred customers are pre-primed to refer again, creating a compounding loop.
Ask at happy moments and automate — sales teams won't do it manually.
Gary Vaynerchuk on Attention, Risk, and the Entrepreneurial Mindset
GaryVee
May 26, 2024
Motivation
9
Growth hacking
7
Fundraising & VC
6
Attention is the one asset every goal — any goal — requires first
Why comfort going backwards separates millionaires from billionaires
Micro gratitude beats macro gratitude for actually shifting your mindset
Deep work & focus
Podcast
Stillness as the key to elite performance and presence
The Daily Stoic
May 26, 2024
Deep work & focus
9
Productivity & habits
8
Why protecting your morning is the highest-leverage act of the day
Saying no more than yes is the real discipline of high performers
Meditating on death daily is how the Stoics stayed present and focused
Seven misconceptions that hold entrepreneurs back from building great businesses
KeyPersonOfInfluence
May 26, 2024
Business models
9
Resilience & grit
7
Equity & cap tables
6
The world's richest founders hold as little as 9% equity — deliberately
Launch demand before product; constrained supply drives price and excitement
Talking openly about your idea beats secrecy — implementation is what creates value
Founder interviews
Podcast
Frameworks for growing your product, career, and impact with Bangaly Kaba
Lenny's Podcast Product Career Growth
May 26, 2024
Founder interviews
10
Iteration & feedback loops
8
Business operating systems
7
Score your environment — manager, scope, team — to pinpoint what limits your impact.
Understand work before building: Instagram teams hit 60–70% experiment win rates this way.
Instagram's retention doubled by prioritising friend connections over celebrities at onboarding.
How a nomadic entrepreneur leads teams across 40 countries
Cameron Herold
May 25, 2024
Management
9
Processes & SOPs
6
A 2-for-1 purging rule makes going nomadic actually achievable.
Naming the meeting style for each agenda item kills conflict and silence.
Leaders who acknowledge employee struggles get more commitment than business incentives ever could.
Identity & self-belief
YouTube
Three principles for earning visibility at work
Dr. Grace Lee
May 25, 2024
Identity & self-belief
8
Communication
6
Visibility is currency — earned through value delivered, not demanded.
Being seen requires knowing exactly who you want to be visible to.
Hard work without purpose leaves talented people invisible.
B2B marketing strategies that took Time Doctor from zero to $10M ARR
Rob Walling
May 24, 2024
SEO
9
Growth hacking
8
Unit economics
5
Competitor alternatives posts drive signups in weeks, not months
Email swaps with same-size partners convert ~5% of their list to trials
Hosting a conference is a separate business, not a marketing channel
Google E-E-A-T: what it is and how to improve it
Semrush
May 24, 2024
SEO
9
Content marketing
6
Trust outranks the other three E-E-A-T factors in Google's eyes
E-E-A-T shapes quality standards but is not a direct ranking signal
Author bios, source citations, and topic clusters are the practical levers
Content marketing
YouTube
How to create viral content using a repeatable formula
Dan Martell
May 24, 2024
Content marketing
9
Social media
7
Growth hacking
6
Virality is a formula — hook, suspense, payoff — not personality.
Pitch every video by its opening three seconds, not its topic.
Watch time beats completion rate; un-niche to reach non-followers.
How to sell on social media using organic content and localized ads
GaryVee
May 24, 2024
Growth hacking
9
Social media
8
Productivity & habits
6
Post organic content first — let the algorithm prove what works
The interest graph means anyone can reach millions from zero followers
Insecurity, not lack of tactics, is what stops most people from posting
Resilience & grit
Podcast
Making your own good fortune: the Stoic case against passive luck
The Daily Stoic
May 24, 2024
Resilience & grit
9
Identity & self-belief
8
Long-term planning
5
True luck is character, intention, and action — not chance
When justice hits a wall, use the setback to practice other virtues
Preparation doesn't guarantee luck; it makes luck mostly unnecessary
AI strategy & adoption
YouTube
How new technology creates new businesses
Y Combinator
May 24, 2024
AI strategy & adoption
8
Business models
7
Goal setting
5
Each tech shift cuts the cost of starting certain businesses by up to 10x
Early movers on new platforms win through timing, not superior talent
AI lets small teams do what previously required much larger headcount
AI tools & automation
Podcast
How Masters of Scale cloned Reid Hoffman's voice using AI
Masters of Scale
May 23, 2024
AI tools & automation
9
Automation & tools
6
A synthetic voice clone removes the voiceover bottleneck entirely
Human consent and editorial control are the key ethical guardrails
Disclosure standards for AI audio remain unsettled across the industry
Productivity & habits
YouTube
Reclaim your attention and take prioritized daily action
Brendon Burchard
May 23, 2024
Productivity & habits
9
Deep work & focus
7
Goal setting
6
Outsourced attention means outsourced outcomes — own it back.
Income, confidence, and happiness are measurable and shiftable results.
40% of your weekly tasks could be cut with no loss.