25 July 2022
This week's additions focus on mindset, marketing, and leadership, with new digests from TK Kader, The Daily Stoic, and Lenny's Podcast Product Career Growth. Highlights include Three conversion rates reveal exactly where your SaaS growth is breaking Only your judgements and responses are truly in your control.
Showing 20 digests for 25 July 2022.
The three SaaS funnel metrics that diagnose growth problems
TK Kader
July 31, 2022
Funnels
9
Sales systems & CRM
7
Three conversion rates reveal exactly where your SaaS growth is breaking
10-20% traffic-to-lead rate signals whether messaging and ICP are right
Low win rate (below 20%) means broken sales process, not bad product
Resilience & grit
Podcast
Epictetus on the dichotomy of control: Enchiridion Part 1
The Daily Stoic
July 31, 2022
Resilience & grit
9
Identity & self-belief
7
Motivation
5
Only your judgements and responses are truly in your control.
Directing desire or aversion at externals guarantees disappointment.
True freedom requires wishing nothing that depends on others.
Scrappy growth tactics and analytics foundations for consumer startups
Lenny's Podcast Product Career Growth
July 31, 2022
Growth hacking
9
Iteration & feedback loops
7
Data & analytics
7
Measurements are not insights — tracking events without properties is useless.
One underused lever (drivers pitching GoPay) drove 60% of acquisition.
Run experiments with 30 users; trend direction holds regardless of sample size.
How to rank a local business on Google: a live SEO walkthrough
Semrush
July 29, 2022
SEO
9
Content marketing
6
Keyword intent matters more than volume — wrong variants waste effort.
Four tag locations (title, meta, H1, first sentence) drive most ranking gains.
Local pack dominance comes from review depth, NAP consistency, and GMB activity.
Automation & tools
YouTube
Track Income and Expenses in ClickUp with a Simple Template
Layla at ProcessDriven
July 29, 2022
Automation & tools
8
Cash flow management
6
ClickUp rows become income/expense items via re-purposed custom fields
Negative amounts in one column work around ClickUp's cross-column sum limit
Best for team budget visibility and reimbursement intake, not real bookkeeping
Seven marketing lessons from billion-dollar companies you've never heard of
Neil Patel
July 28, 2022
Growth hacking
9
Niche selection
7
Branding
6
Apple outspent Ford by half yet is 46x larger by market cap
Unglamorous markets — payroll, water treatment — are less competitive
Hire competitors' promoted employees to raise your marketing team's floor
Investing through a bear market: portfolio update and 2022 action plan
Silicon Valley Girl
July 28, 2022
Personal finance
9
Goal setting
6
Dow 1929 broke even in 4.5 years if you didn't panic-sell
Hold cash now; deploy into real estate if prices drop further
Investing 30% beats investing everything — time can't be recovered
Hiring & recruitment
YouTube
DEI leadership, accountability, and psychological safety at work
HR Party of One
July 28, 2022
Hiring & recruitment
9
Culture building
9
Management
8
Employees should hold formal power over whether a leader stays.
DEI fails when it stops at training — embed it into hiring first.
High tactical performers who drive out talent should be fired.
How to build a product strategy that scales across your whole company
Lenny's Podcast Product Career Growth
July 28, 2022
Vision & mission
9
Roadmapping
7
Hiring & recruitment
5
99% of product team problems come from strategy, not people
Every team should trace what they build to a business outcome
Product ops makes strategy work at scale without centralising control
How to rank YouTube videos number one using SEO
Ahrefs
July 27, 2022
SEO
9
Content marketing
6
TubeBuddy and vidIQ search volumes are wildly inaccurate — use them for ideas only.
Scripting educational content is the single biggest lever for watch time.
YouTube search ads deliver views at roughly one cent per minute watched.
Three skills senior executives need to reach the C-suite
Dr. Grace Lee
July 27, 2022
Communication
9
Management
8
Identity & self-belief
6
The skills that got you here won't get you into the C-suite.
C-suite leaders spend their days communicating strategy, not executing.
Cohesion is replacing siloed functional ownership at the executive level.
Bob Dylan's Chronicles: lessons in craft, identity, and self-creation
Founders
July 27, 2022
Origin stories
10
Identity & self-belief
8
Deep work & focus
6
Dylan studied obsessively before anyone was watching — that was the edge
Fame felt like a trap; he fantasised about a normal family life
Hitting creative rock bottom at 46, saved by a stranger in a jazz bar
Founder interviews
Podcast
Chef Kwame Onwuachi on courage, craft, and leading with integrity
The Daily Stoic
July 27, 2022
Founder interviews
9
Culture building
7
Resilience & grit
6
Courage is continuing despite fear — not the absence of it.
Master the craft under others before betting your own name on it.
Screaming kills performance; kindness and respect consistently do more.
Business leadership in turbulent times: Russia, crypto, democracy, and work
Masters of Scale
July 26, 2022
Pivoting
9
Management
8
Fundraising & VC
6
Why pulling out of Russia is a moral threshold, not just a values statement
Crypto bulls and bears are both right — and why that matters
Threatening democracy is directly bad for business investment and talent
Identity & self-belief
Podcast
Hacking your founder psychology to do uncomfortable outreach
Startups For the Rest of Us
July 26, 2022
Identity & self-belief
8
Prospecting & outreach
7
Resilience & grit
5
Ask on behalf of the work, not yourself — outreach gets easier
Grief is everywhere in entrepreneurship: exits, firings, failure
A full sales system — spreadsheet, prioritisation, daily outreach hour