Niche selection

YouTube

How to create less content and grow your business

Sunny Lenarduzzi July 26, 2022

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Niche selection 9

Content marketing 8

Productivity & habits 6

• Each video is worth $100k when you publish 25 instead of 365.
• 25 leads a month is enough — most founders chase reach they don't need.
• Authenticity and longer content attract buyers; polish attracts drive-bys.

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Communication

Podcast

The soulful art of persuasion: four principles of genuine influence

Beyond the To-Do List - Productivity for Work and Life July 25, 2022

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Communication 9

Identity & self-belief 6

Objection handling 5

• Persuasion is a character trait, not a manipulation tactic
• Generosity compounds: schedule giving or it never happens
• Skill hunting: commit to one new skill every two to three years

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Content marketing

YouTube

Four content types that drive Twitter engagement

Neil Patel July 25, 2022

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Content marketing 10

Cash flow management 8

Retention & loyalty 6

• Questions outperform all other formats for raw engagement.
• Live video generates less engagement but converts to paying customers.
• Quotes build brand reach beyond Twitter into physical spaces.

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Sales systems & CRM

YouTube

How to structure and negotiate a SaaS partner program

Dan Martell July 25, 2022

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Sales systems & CRM 8

Business models 6

• Commission rates should range 10–40% based on partner effort
• Ask what partners expect first — never anchor the number yourself
• Repricing rights in your ToS protect future investors and acquirers

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Productivity & habits

Podcast

Cal Newport Q&A: doing less, deep work, and the social media trap

Deep Questions with Cal Newport July 25, 2022

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Productivity & habits 9

Deep work & focus 7

• Reducing your workload beats any productivity system or habit.
• Social media's real harm is monopolistic obligation, not connection itself.
• Redirect ambition toward fewer things — striving can't be suppressed, only aimed.

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