What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

13 November 2023

This week's additions focus on strategy, leadership, and marketing, with new digests from Cameron Herold, Rob Walling, and TK Kader. Highlights include Hire for your exact weaknesses, not a generic COO template Maintenance mode felt worse than selling — that frustration triggered the exit.

Showing 36 digests for 13 November 2023.

Hiring & recruitment

YouTube

How to define and hire the right COO for your business

Cameron Herold November 19, 2023


Hiring & recruitment 10
Delegation 8
Vision & mission 6
  • Hire for your exact weaknesses, not a generic COO template
  • Leaning three years into the future sharpens the brief dramatically
  • CEO and COO belong at the bottom of the org chart, not the top

Case studies

YouTube

How Laura Roeder sold MeetEdgar in a self-run seven-figure exit

Rob Walling November 19, 2023


Case studies 9
Exit strategy 7
  • Maintenance mode felt worse than selling — that frustration triggered the exit.
  • No broker needed: cold emails to micro PE firms closed the deal in two months.
  • Tax treatment of a sale vs. income shaped her price floor from the start.

Funnels

YouTube

Three B2B lead generation channels that consistently convert

TK Kader November 19, 2023


Funnels 9
Prospecting & outreach 7
  • One customer per 50 quality leads — the pipeline math that matters
  • Turn your best organic posts into ads before spending on agencies
  • Happy customers sharing your manifesto close deals faster than cold outreach

Branding

YouTube

Brand building and performance marketing are the same thing

GaryVee November 19, 2023


Branding 9
Conversion rate optimisation 7
Copywriting 7
  • Every consumer touchpoint is both brand-building and performance-driving.
  • Consumer processing state at the moment beats demographic targeting.
  • Elf, St. Jude, Michaels show how to operationalize brand formance.

Resilience & grit

Podcast

Epictetus on progress: virtue requires practice, not just reading

The Daily Stoic November 19, 2023


Resilience & grit 9
Identity & self-belief 8
Productivity & habits 6
  • Reading philosophy books is not the same as making progress
  • True progress shows in desire, avoidance, and daily conduct
  • Over-valuing externals is the root of every human tragedy

Growth hacking

YouTube

Seven harsh truths every entrepreneur needs to hear

KeyPersonOfInfluence November 19, 2023


Growth hacking 9
Prospecting & outreach 8
Resilience & grit 6
  • Build the audience first — product problems are all downstream.
  • ABS (Anything But Sales) kills more startups than bad products.
  • A 90% finished bridge is still zero bridges — only market-ready assets count.

Identity & self-belief

Podcast

Leaving the default path: how to explore unconventional work and life

Lenny's Podcast Product Career Growth November 19, 2023


Identity & self-belief 9
Resilience & grit 7
Pivoting 5
  • Most people inherit their career script without ever consciously choosing it.
  • Tracking post-activity energy is the most reliable compass for new direction.
  • A sabbatical pays off like an MBA — but only you will frame it that way.

Growth hacking

YouTube

How virtual summits drive community growth and revenue

Neil Patel November 18, 2023


Growth hacking 9
Content marketing 7
Prospecting & outreach 5
  • Virtual summits achieve 50–60% attendance — double a typical webinar.
  • Mid-event email reminders, not just pre-launch, drive the attendance spike.
  • Cross-promoting with other summit hosts beats paid ads for list-building.

Founder interviews

YouTube

How Linear built a $400M product tool with zero marketing

EO November 18, 2023


Founder interviews 10
Product-market fit 8
Niche selection 8
  • Engineers avoiding your tool means the whole company loses ground
  • Local-first architecture made every action feel instant — no compromises
  • Under $35K in marketing spend; growth was entirely word of mouth

Founder interviews

YouTube

Success, patience, and redefining winning in business and life

GaryVee November 18, 2023


Founder interviews 10
Resilience & grit 7
Business models 6
  • Eat shit for a decade — there's no shortcut to a 1% life.
  • Comparison kills careers; measure yourself against where others started.
  • The word 'maybe' unlocks more opportunity than yes or no ever will.

Business operating systems

YouTube

How to run your family like a high-performing business

Dan Martell November 17, 2023


Business operating systems 9
Communication 6
  • Rate your partner as a spouse weekly — feedback builds alignment.
  • Quarterly retreats with a regret-minimisation test transform your calendar.
  • A family mission statement stops drift before it becomes a canyon.

Founder interviews

YouTube

How Aravind Srinivas built Perplexity into a Google challenger

Silicon Valley Girl November 17, 2023


Founder interviews 10
Business models 7
Product-market fit 6
  • Google can't copy Perplexity without cannibalising its own ad revenue
  • Launched with no sign-up or wait list — just a search bar — one week after ChatGPT
  • Cold-emailed investors at zero-product stage; both said yes immediately

Business operating systems

YouTube

How Dogwood Wealth Management built a business using EOS from day one

EOS Worldwide November 17, 2023


Business operating systems 8
  • Why doing EOS properly beats a watered-down version
  • Opposites in business: how structure replaces conflict
  • Milestones hit in year one by following the rules

Social media

YouTube

Social media strategy, AI, and attention in 2024

GaryVee November 17, 2023


Social media 9
AI tools & automation 6
Time management 5
  • Platform choice must match your audience type, not your preference.
  • Underpriced organic reach is still available — if you look early.
  • Blockchain will be the only tamper-proof proof against deep fakes.

Processes & SOPs

YouTube

Q&A: Business Systemization – Where Do I Begin?

Layla at ProcessDriven November 17, 2023


Processes & SOPs 9
Business operating systems 5

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