13 November 2023
This week's additions focus on strategy, leadership, and marketing, with new digests from Cameron Herold, Rob Walling, and TK Kader. Highlights include Hire for your exact weaknesses, not a generic COO template Maintenance mode felt worse than selling — that frustration triggered the exit.
Showing 36 digests for 13 November 2023.
Hiring & recruitment
YouTube
How to define and hire the right COO for your business
Cameron Herold
November 19, 2023
Hiring & recruitment
10
Delegation
8
Vision & mission
6
Hire for your exact weaknesses, not a generic COO template
Leaning three years into the future sharpens the brief dramatically
CEO and COO belong at the bottom of the org chart, not the top
How Laura Roeder sold MeetEdgar in a self-run seven-figure exit
Rob Walling
November 19, 2023
Case studies
9
Exit strategy
7
Maintenance mode felt worse than selling — that frustration triggered the exit.
No broker needed: cold emails to micro PE firms closed the deal in two months.
Tax treatment of a sale vs. income shaped her price floor from the start.
Three B2B lead generation channels that consistently convert
TK Kader
November 19, 2023
Funnels
9
Prospecting & outreach
7
One customer per 50 quality leads — the pipeline math that matters
Turn your best organic posts into ads before spending on agencies
Happy customers sharing your manifesto close deals faster than cold outreach
Brand building and performance marketing are the same thing
GaryVee
November 19, 2023
Branding
9
Conversion rate optimisation
7
Copywriting
7
Every consumer touchpoint is both brand-building and performance-driving.
Consumer processing state at the moment beats demographic targeting.
Elf, St. Jude, Michaels show how to operationalize brand formance.
Resilience & grit
Podcast
Epictetus on progress: virtue requires practice, not just reading
The Daily Stoic
November 19, 2023
Resilience & grit
9
Identity & self-belief
8
Productivity & habits
6
Reading philosophy books is not the same as making progress
True progress shows in desire, avoidance, and daily conduct
Over-valuing externals is the root of every human tragedy
Seven harsh truths every entrepreneur needs to hear
KeyPersonOfInfluence
November 19, 2023
Growth hacking
9
Prospecting & outreach
8
Resilience & grit
6
Build the audience first — product problems are all downstream.
ABS (Anything But Sales) kills more startups than bad products.
A 90% finished bridge is still zero bridges — only market-ready assets count.
Identity & self-belief
Podcast
Leaving the default path: how to explore unconventional work and life
Lenny's Podcast Product Career Growth
November 19, 2023
Identity & self-belief
9
Resilience & grit
7
Pivoting
5
Most people inherit their career script without ever consciously choosing it.
Tracking post-activity energy is the most reliable compass for new direction.
A sabbatical pays off like an MBA — but only you will frame it that way.
How virtual summits drive community growth and revenue
Neil Patel
November 18, 2023
Growth hacking
9
Content marketing
7
Prospecting & outreach
5
Virtual summits achieve 50–60% attendance — double a typical webinar.
Mid-event email reminders, not just pre-launch, drive the attendance spike.
Cross-promoting with other summit hosts beats paid ads for list-building.
Founder interviews
YouTube
How Linear built a $400M product tool with zero marketing
EO
November 18, 2023
Founder interviews
10
Product-market fit
8
Niche selection
8
Engineers avoiding your tool means the whole company loses ground
Local-first architecture made every action feel instant — no compromises
Under $35K in marketing spend; growth was entirely word of mouth
Founder interviews
YouTube
Success, patience, and redefining winning in business and life
GaryVee
November 18, 2023
Founder interviews
10
Resilience & grit
7
Business models
6
Eat shit for a decade — there's no shortcut to a 1% life.
Comparison kills careers; measure yourself against where others started.
The word 'maybe' unlocks more opportunity than yes or no ever will.
Business operating systems
YouTube
How to run your family like a high-performing business
Dan Martell
November 17, 2023
Business operating systems
9
Communication
6
Rate your partner as a spouse weekly — feedback builds alignment.
Quarterly retreats with a regret-minimisation test transform your calendar.
A family mission statement stops drift before it becomes a canyon.
Founder interviews
YouTube
How Aravind Srinivas built Perplexity into a Google challenger
Silicon Valley Girl
November 17, 2023
Founder interviews
10
Business models
7
Product-market fit
6
Google can't copy Perplexity without cannibalising its own ad revenue
Launched with no sign-up or wait list — just a search bar — one week after ChatGPT
Cold-emailed investors at zero-product stage; both said yes immediately
Business operating systems
YouTube
How Dogwood Wealth Management built a business using EOS from day one
EOS Worldwide
November 17, 2023
Business operating systems
8
Why doing EOS properly beats a watered-down version
Opposites in business: how structure replaces conflict
Milestones hit in year one by following the rules
Social media strategy, AI, and attention in 2024
GaryVee
November 17, 2023
Social media
9
AI tools & automation
6
Time management
5
Platform choice must match your audience type, not your preference.
Underpriced organic reach is still available — if you look early.
Blockchain will be the only tamper-proof proof against deep fakes.
Q&A: Business Systemization – Where Do I Begin?
Layla at ProcessDriven
November 17, 2023
Processes & SOPs
9
Business operating systems
5