3 April 2023
This week's additions focus on mindset, strategy, and marketing, with new digests from Lenny's Podcast Product Career Growth, Rob Walling, and Starter Story. Highlights include Why MVP means something completely different when safety failures kill people Skip Type 1 — go straight to Type 2 for enterprise credibility
Showing 33 digests for 3 April 2023.
Product-market fit
Podcast
Product lessons from Waymo and a decade of PM experience
Lenny's Podcast Product Career Growth
April 9, 2023
Product-market fit
8
Management
6
Business models
5
Why MVP means something completely different when safety failures kill people
Disrupt your own product before a startup does it for you
How to build rider trust into a driverless car from day one
Compliance & regulation
YouTube
SOC 2 compliance: what startup founders need to know
Rob Walling
April 9, 2023
Compliance & regulation
9
Prospecting & outreach
5
Skip Type 1 — go straight to Type 2 for enterprise credibility
Real cost: $40K all-in, three to six months start to finish
Compliance software pays for itself by cutting sales-cycle friction
From $500 to $10M: building a licensed college apparel empire
Starter Story
April 9, 2023
Origin stories
9
Niche selection
7
Growth hacking
6
NCAA NIL ruling created a protected niche 99.99% of rivals can't enter
Built $10M revenue with zero funding while holding a full-time job
Free marketplaces and ambassadors drive sales without ad spend
Building profitable micro SaaS products using AI in 2023
TK Kader
April 9, 2023
Niche selection
9
AI tools & automation
8
MVP & prototyping
6
Niche specificity is the moat — smaller ICP means stronger daily lock-in
AI turns simple data tools into update, summary, and insight machines
Profitable micro SaaS can stay small or seed a $5B category
Essential skills and mindset for marketers and agency growth
Neil Patel
April 8, 2023
SEO
7
Content marketing
7
Resilience & grit
6
Personal brands take 3–5 years of consistent effort, not one big move.
SEO and organic social are the only free channels that actually scale.
76% of NP Digital's revenue comes from referrals, not Neil Patel's name.
Resilience & grit
Podcast
How failure, philosophy, and creative restraint shaped Philipp Meyer's fiction
The Daily Stoic
April 8, 2023
Resilience & grit
8
Identity & self-belief
6
Two unpublished novels and 15 years of failure preceded Meyer's first book.
Success and the 'scene' are more dangerous to creative work than obscurity.
AI averages human output — original artistic judgment is what it cannot replace.
Leadership lessons from a unicorn startup's early employee
EO
April 7, 2023
Delegation
9
Management
8
Identity & self-belief
5
Why course-correcting fast can save your startup from failure
Leaders who do the hardest jobs earn 120% effort from teams
Employee happiness is a direct driver of customer happiness
Identity & self-belief
YouTube
Practical optimism is a learnable skill, not a fixed trait
GaryVee
April 7, 2023
Identity & self-belief
9
Resilience & grit
6
Pessimism and optimism are both self-fulfilling — you find what you seek.
"Keeping it real" is usually just a label for chronic negativity.
One person went 80% more optimistic in five years through exposure alone.
Resilience & grit
YouTube
How to stop over-protecting your kids and let them learn
GaryVee
April 7, 2023
Resilience & grit
7
Identity & self-belief
6
Letting your kid fail — even go into debt — builds real resilience.
Over-coddling signals you don't believe they can do it.
Fear of judgment keeps new entrepreneurs isolated and stuck.
Digital marketing and agency growth with Neil Patel
Neil Patel
April 6, 2023
SEO
9
Long-term planning
7
B2B sales
6
Best user experience wins — not the most links or keywords.
76% of NP Digital's clients come from referrals, not marketing.
Start on 1–2 channels; go omnichannel only after early wins.
How Jason Cohen built WP Engine from zero to a billion dollars
Rob Walling
April 6, 2023
Case studies
10
Customer discovery
8
Business models
7
Pricing change — not product — triggered WP Engine's hockey-stick growth
MRR is too lagging to run a company on; find your North Star moment
Joy-skill-need framework: why Jason handed the CEO role away
How to find high-converting keywords by starting at the bottom of the funnel
Semrush
April 6, 2023
SEO
9
Conversion rate optimisation
7
Bottom-of-funnel content converts at 4.8% vs 0.2% for top-of-funnel
High traffic from top-of-funnel keywords rarely translates to signups or demos
Every keyword needs a buying intent test before you target it
Resilience & grit
YouTube
Accountability over blame: taking control of your outcomes
GaryVee
April 6, 2023
Resilience & grit
9
Motivation
6
Blame culture is engineered — accountability is the antidote
Dwelling never works; one year of accountability can undo decades
You have more agency than you think — most obstacles are choices
AI tools & automation
YouTube
AI in HR: Practical benefits, risks, and tips for HR teams
HR Party of One
April 6, 2023
AI tools & automation
9
Hiring & recruitment
7
AI already screens resumes and runs automated interviews at scale
AI hiring tools selected 50% fewer Black applicants than humans did
Prompt AI to draft policies, then review — cuts legal costs significantly
How to drive alignment, urgency, and output across product teams
Lenny's Podcast Product Career Growth
April 6, 2023
Management
9
Processes & SOPs
6
Remote teams
6
Outcomes-obsessed teams still fail if they're not shipping frequently
A written roles contract between PM, design, eng, and data prevents execution gaps
Work-life balance is a myth — optimise for one thing at a time