This week's additions focus on founder stories, marketing, and strategy, with new digests from Acquired and Ahrefs. Highlights include Disney bought Pixar to reclaim creative magic it had lost entirely Keyword placement in four spots covers most on-page SEO gains

Case studies

Podcast

Disney's acquisition of Pixar: how one deal transformed an empire

Acquired October 15, 2015

---

Case studies 9

Vision & mission 6

• Disney bought Pixar to reclaim creative magic it had lost entirely
• Pixar's real value was a process that refused to ship anything bad
• The deal became Disney's template for absorbing Marvel and Lucasfilm

Read more →

SEO

YouTube

On-page SEO basics: four ranking factors that move the needle

Ahrefs October 13, 2015

---

SEO 9

• Keyword placement in four spots covers most on-page SEO gains
• Closer your keyword is to the title start, the better
• Use Ahrefs top pages report to find quick optimization wins

Read more →