What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

6 March 2023

This week's additions focus on mindset, marketing, and finance, with new digests from Lenny's Podcast Product Career Growth, TK Kader, and Neil Patel. Highlights include Both grew up middle-class in India with no early computer access; tech gave them careers, each other, and a path to Sil… AI resets the playing field — startups can now challenge entrenched SaaS giants.

Showing 31 digests for 6 March 2023.

Communication

Podcast

Hot takes and techno-optimism from tech’s top power couple | Sriram and Aarthi

Lenny's Podcast Product Career Growth March 12, 2023


Communication 7
Identity & self-belief 6
Customer discovery 5

AI strategy & adoption

YouTube

How to build a winning B2B SaaS company in the AI platform shift

TK Kader March 12, 2023


AI strategy & adoption 9
Business models 8
Competitive analysis 6
  • AI resets the playing field — startups can now challenge entrenched SaaS giants.
  • A fourth system type — intelligence layer — is where the next billion-dollar companies get built.
  • Custom-trained models on enterprise data create moats incumbents can't replicate top-down.

SEO

YouTube

Seven steps to ranking number one on YouTube

Neil Patel March 11, 2023


SEO 10
Content marketing 6
  • Keyword research tools that show what people search today
  • Title, description, and file name must all carry target keywords
  • Uploading an SRT file beats YouTube's auto-transcription for rankings

Founder interviews

YouTube

From immigrant roots to Silicon Valley acquisition: Teri Yu's founder journey

Silicon Valley Girl March 11, 2023


Founder interviews 9
Exit strategy 7
Pivoting 6
  • Frame acquisition outreach as partnerships — never lead with 'we want to be acquired'
  • COVID wiped 500 meetups to zero; the pivot saved the company
  • Missed a full tax exemption by just six months — know QSBS early

Resilience & grit

Podcast

How Carli Lloyd turned a career crisis into elite discipline

The Daily Stoic March 11, 2023


Resilience & grit 10
Identity & self-belief 9
Productivity & habits 8
  • Getting cut at 21 exposed the gap between talent and professionalism.
  • Obsession and daily discipline outlast raw ability at the elite level.
  • Knowing when enough is enough takes more courage than pushing on.

Hiring & recruitment

YouTube

How to find, hire, and work with a COO as your second in command

Cameron Herold March 10, 2023


Hiring & recruitment 9
Management 8
Outsourcing & delegation 5
  • The right COO is stage-specific — the 0–100M hire is wrong for 100M–500M.
  • CEO–COO works best as a business marriage, not a reporting line.
  • School trains you to fix weaknesses; entrepreneurship demands you delegate them.

SEO

YouTube

How an online wine retailer grew non-branded search traffic by 600%

Semrush March 10, 2023


SEO 9
Content marketing 8
Competitive analysis 6
  • Branded traffic has a ceiling — non-branded keywords unlock new customers
  • Indirect competitors (blogs, not sellers) were stealing first-page results
  • Organic content replaced paid clicks, tripling revenue from search

Identity & self-belief

YouTube

Stop blaming others: taking ownership of your outcomes

GaryVee March 10, 2023


Identity & self-belief 10
Resilience & grit 8
  • Pointing fingers removes your agency — point at yourself instead
  • Waking at 5 a.m. for a 3-minute segment is the actual game
  • Making immigrant parents proud beats money and notoriety

Founder interviews

YouTube

Being competitive while genuinely wanting others to win

GaryVee March 10, 2023


Founder interviews 9
Identity & self-belief 8
Resilience & grit 6
  • Envy is a losing trade — competitors' wins cost you nothing
  • Baseball cards at nine taught Gary supply, demand, and collectibility
  • Launching in a calm market beats gold-rush hysteria for real operators

Processes & SOPs

YouTube

Three process management tips for real estate agents

Layla at ProcessDriven March 10, 2023


Processes & SOPs 9
Automation & tools 5
  • Map your full transaction flow from first contact to close.
  • Turn repeated client questions into one reusable published guide.
  • Every mistake is a prompt to improve the process map.

Iteration & feedback loops

Podcast

Career growth, experimentation, and selling to developers with Laura Schaffer

Lenny's Podcast Product Career Growth March 9, 2023


Iteration & feedback loops 9
Growth hacking 7
Productivity & habits 5
  • Adding signup questions increased conversion 5% — good friction reassures anxious users
  • 80% of experiment hypotheses fail; lower confidence intervals can double your annual wins
  • Developers skip your marketing site and avoid sales — self-serve must do the selling

Branding

YouTube

Five common mistakes new marketers make and how to avoid them

Neil Patel March 9, 2023


Branding 9
Retention & loyalty 8
SEO 6
  • 95% of online marketers fail — most mistakes are predictable and avoidable
  • Repeat customers drive more revenue than new ones ever will
  • Omni-channel presence boosts ROI per channel by at least 10%

Paid ads

YouTube

Using Capterra to acquire cost-efficient SaaS leads

Rob Walling March 9, 2023


Paid ads 10
Conversion rate optimisation 7
Customer discovery 5
  • Position 6–7, not position 1, delivers the best ROI on Capterra
  • Leads arrive pre-filtered — 10% landing page conversion is realistic
  • Reviews drive ranking; an automated email funnel keeps them flowing

SEO

YouTube

How a French bakery ranked #1 on Google with low-competition keywords

Semrush March 9, 2023


SEO 9
Growth hacking 5
  • High volume, low difficulty keywords found before launching the business
  • One keyword per page: the simple on-page structure that worked
  • Free product outreach built 100 quality backlinks from competitor sources

Resilience & grit

YouTube

Practical positivity, creative ruts, and hard vs. fast thinking

GaryVee March 9, 2023


Resilience & grit 9
Content marketing 6
  • Telling friends you love them creates immediate, measurable impact
  • Shadow bans aren't real — you're just in a creative rut
  • Easy and fast is why people lose; hard and slow wins

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