This week's additions focus on leadership, marketing, and strategy, with new digests from Noah Kagan and Cameron Herold. Highlights include Entrants promote your giveaway for you by earning extra entries Vision statements fail — a 3-page future description aligns everyone instead

Growth hacking

YouTube

How to run a free giveaway to grow your audience

Noah Kagan March 14, 2018

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Growth hacking 9

Email marketing 6

• Entrants promote your giveaway for you by earning extra entries
• KingSumo lets you run fully functional giveaways for free
• Non-winners are a warm audience — hit them with an offer immediately

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Vision & mission

YouTube

How to replace your vision statement with a vivid vision

Cameron Herold March 12, 2018

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Vision & mission 10

Communication 6

• Vision statements fail — a 3-page future description aligns everyone instead
• Write as if standing in the future, describing every department in detail
• Rollout feels lonely for months; persistence is the only mechanism that works

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