15 May 2023
This week's additions focus on founder stories, mindset, and strategy, with new digests from Brett Malinowski, Cameron Herold, and Rob Walling. Highlights include One designer, zero employees, $120k/month — here's exactly how. Lead with values and trust — never systems — when acquiring companies
Showing 32 digests for 15 May 2023.
Founder interviews
YouTube
How Brett from DesignJoy built a $120k/month one-person design agency
Brett Malinowski
May 21, 2023
Founder interviews
9
Business models
8
Processes & SOPs
6
One designer, zero employees, $120k/month — here's exactly how.
No client meetings, no contracts: async Trello queue does everything.
Keeping your day job longer than feels comfortable protects your best decisions.
How COOs should integrate people after acquisitions
Cameron Herold
May 21, 2023
Culture building
9
Long-term planning
6
Lead with values and trust — never systems — when acquiring companies
A three-year brand migration keeps legacy employees from feeling erased
Informal off-sites build more real trust than structured team sessions
Founder interviews
YouTube
How Rob Walling Turned a $31k SaaS Acquisition into $1M
Rob Walling
May 21, 2023
Founder interviews
10
Bootstrapping
8
Pivoting
6
Cold outreach found a $30k broken SaaS; rehab and marketing hit $30k MRR.
Stair-step method: each exit funds the next, bigger bet.
Hittail profits self-funded Drip, which later sold for life-changing money.
Hiring & recruitment
YouTube
How Fountain scaled hourly worker hiring to 100 million applicants
EO
May 21, 2023
Hiring & recruitment
8
Pivoting
8
Growth hacking
7
Blue-collar workers were ignored by HR tech — Fountain fixed that.
Each growth stage ($1M, $10M, $50M) demands a completely different skill set.
Enterprise customers hand-held Fountain into 77 countries and 35 languages.
Five components of a SaaS go-to-market strategy
TK Kader
May 21, 2023
Business models
8
Growth hacking
7
Prospecting & outreach
6
Sending 1,000 emails without strategy still yields zero pipeline.
50 ICP leads → 5 opportunities → 1 customer: know the math before you start.
Consistent 'Broadway show' beats random channel-hopping every time.
Scaling Spotify: product strategy, AI, and team autonomy with Gustav Söderström
Lenny's Podcast Product Career Growth
May 21, 2023
Case studies
10
Iteration & feedback loops
8
Pivoting
7
Why Spotify's squad model broke down at scale — and what replaced it
Generative AI is a third internet era, not an extension of recommendation
Redesigns are riskier than new features because user participation isn't optional
Content marketing
YouTube
Ten essential tips for getting started in digital marketing
Neil Patel
May 20, 2023
Content marketing
9
Social media
8
Productivity & habits
5
Content blindness is coming — volume is rising, attention is shrinking.
Neil Patel's 40/10/20/30 content mix formula for sustainable traffic growth.
Consistency built 37 million views; virality is unpredictable and creates expectation traps.
What supercar owners actually do for a living
Noah Kagan
May 20, 2023
Case studies
9
Niche selection
6
Oil, gas, and supply chain dominate supercar owners' income sources.
Networking casually can open doors to life-changing opportunities.
Real wealth came from years of relentless work, not quick schemes.
Identity & self-belief
YouTube
How to advance your career when nepotism is working against you
Dr. Grace Lee
May 20, 2023
Identity & self-belief
8
Communication
6
Your reaction to nepotism reveals your own biases more than the event itself.
Nepotism is a values conflict — hiring family fulfils perceived benefits, not just favouritism.
The fix: communicate your value in terms your decision-maker actually cares about.
Automation & tools
YouTube
Visualising loan workload and processor performance in ClickUp dashboards
Layla at ProcessDriven
May 19, 2023
Automation & tools
8
Processes & SOPs
6
Why one dashboard widget can't show workload by office and processor simultaneously
Formula fields that flag whether loans closed early or late
Nested IF functions with emojis replace ClickUp's missing conditional formatting
Customer discovery
Podcast
Scott Belsky on product sense, AI, and building through the messy middle
Lenny's Podcast Product Career Growth
May 18, 2023
Customer discovery
9
Resilience & grit
7
Founder interviews
6
Why the first 30 seconds of any product define everything
Kill features ruthlessly — Behance grew every time it removed something
Use conviction, not calendar, to decide when to quit
Founder interviews
Podcast
Spotify CEO Daniel Ek on building an audio platform and creator economy
Acquired
May 18, 2023
Founder interviews
10
Business models
8
Product-market fit
7
Spotify would not exist if it had launched in the US first.
Podcasting's higher margin potential is offset by moderation costs at scale.
Culture, not features, determines whether a company can keep stacking growth curves.
How to build SEO-driven organic traffic without a big budget
Neil Patel
May 18, 2023
SEO
9
Content marketing
7
SEO compounds over years — most businesses quit six months too early.
Four free steps: keyword research, publish, build links, fix technical errors.
Creativity beats budget: a free tool can replace $2M/month in ads.
Solve Your Customer Acquisition Problem
Rob Walling
May 18, 2023
Growth hacking
9
B2B sales
7
Product-market fit
6
Founder interviews
YouTube
From immigrant student to investor: Manu Kumar's path through entrepreneurship
EO
May 18, 2023
Founder interviews
10
Resilience & grit
7
Bootstrapping
6
Getting into a closed class by living its definition of entrepreneurship
How a Java users group — not pitching — landed the first investors
Starting young means asymmetric upside: failure still teaches, success transforms