This week's additions focus on marketing, mindset, and operations, with new digests from Masters of Scale, How I Work, and Ahrefs. Highlights include Your instincts are right 95% of the time; your ideas only 25%. Jumping from exciting to boring tasks tanks performance — taper instead.

Iteration & feedback loops

Podcast

How to kill bad ideas and stay true to winning instincts

Masters of Scale July 25, 2018

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Iteration & feedback loops 9

Pivoting 7

Processes & SOPs 6

• Your instincts are right 95% of the time; your ideas only 25%.
• Zynga tested hundreds of ideas daily before writing a line of code.
• Over-investing in data analysts gave Zynga a speed advantage rivals couldn't match.

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Productivity & habits

Podcast

Adam Grant on productivity, motivation, and giving wisely

How I Work July 24, 2018

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Productivity & habits 10

Deep work & focus 9

Motivation 7

• Jumping from exciting to boring tasks tanks performance — taper instead.
• Meetings on your calendar make you 22% less productive beforehand.
• Saying yes to everyone burns you out — help only where you add unique value.

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SEO

YouTube

How to use Google Trends for keyword and topic research

Ahrefs July 23, 2018

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SEO 9

Content marketing 6

• High search volume means nothing if the trend is already dead
• Seasonal patterns reveal when and where to push ads and content
• Brand comparisons in Trends expose low-competition competitor keywords

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