7 November 2022
This week's additions focus on marketing, strategy, and mindset, with new digests from Neil Patel, EO, and Masters of Scale. Highlights include Only write on topics where you have genuine expertise Tokens turn early adopters into owners, solving cold-start
Showing 19 digests for 7 November 2022.
Content marketing
YouTube
Seven ways to make your content pass Google's helpful content update
Neil Patel
November 12, 2022
Content marketing
9
SEO
7
Only write on topics where you have genuine expertise
Stale content loses traffic — benchmark competitors to know what to update
Personal experience and unique insights drive shares and backlinks
AI tools & automation
YouTube
Why tokens solve the network effect problem Web3 founders face
EO
November 11, 2022
AI tools & automation
10
Contracts & agreements
10
MVP & prototyping
10
Tokens turn early adopters into owners, solving cold-start
Ramper makes crypto wallets invisible to end users
Equal risk, unequal upside: always bet on the bigger mission
Why female leadership traits are a competitive advantage for everyone
Masters of Scale
November 10, 2022
Management
8
Business models
5
Diverse businesses are measurably more profitable — not an ethics question.
Empathy and vulnerability are competitive weapons, not soft skills.
Female founders get 2% of VC dollars despite outperforming in crises.
How Google uses NLP to rank content and how to apply it
Neil Patel
November 10, 2022
SEO
9
Content marketing
8
Google ranks by topic depth, not keyword frequency
BERT and MUM use NLP to match intent, not just words
Ubersuggest's AI Writer halves content creation time
SEO in 2022: staying visible across a multi-channel search landscape
Semrush
November 10, 2022
SEO
10
Content marketing
6
SEO compounds — publish months early or wait a full year to rank.
Small business owners outrank big brands by knowing their subject.
Basic heading structure feeds featured snippets, voice, and people-also-ask.
Firing people, managing fear, and innovating inside large companies
Lenny's Podcast Product Career Growth
November 10, 2022
Management
9
Productivity & habits
7
Business models
5
Fear reliably gives bad advice — the right move is almost always the opposite.
Firing humanely means one-on-ones, emotional space, and active outplacement.
Fewer people in an org consistently produces better absolute output.
Vanguard: how a mutual ownership structure disrupted asset management
Business Breakdowns
November 9, 2022
Case studies
10
Business models
9
Vanguard's structure, not indexing, caused the industry fee collapse
One master — investors — meant profits automatically became lower fees
Regulation on ownership concentration may be the only thing that stops them
Deep work & focus
Podcast
Paul Graham's essays on thinking, working, and building startups
Founders
November 9, 2022
Deep work & focus
8
Identity & self-belief
7
Niche selection
6
Curiosity beats discipline — follow what you're curious about, not just what you love
Schlepp blindness hides the best startup ideas by making hard problems invisible
Founders repeatedly ignore the problem that will actually kill their company
Warby Parker: building brand from the inside out and customer experience from the outside in
Masters of Scale
November 8, 2022
Origin stories
10
Branding
8
Customer discovery
6
Luxury eyewear was priced 10x above production cost — ripe for disruption
Home try-on program inverted e-commerce trust: Warby trusted customers first
A converted school bus revealed which cities were ready for permanent stores
Five paid traffic strategies that stretch a small ad budget
Semrush
November 8, 2022
Paid ads
9
Conversion rate optimisation
6
Facebook lead ads cut cost by keeping opt-ins on-platform
Retarget 3-second video viewers for cheap, warm conversions
Spotify local ads reach listeners for one to two cents each
Startup naming, plateau diagnosis, and licensing IP as a founder
Startups For the Rest of Us
November 8, 2022
Niche selection
8
Intellectual property
8
Pricing strategy
6
Why your product name should reflect the vision, not just the launch niche
Three checks to know if a platform add-on has genuinely topped out
License your IP as a fork — don't sell it, and charge more than you think
How C1S Group built a thriving visionary-integrator partnership
EOS Worldwide
November 8, 2022
Delegation
9
Business operating systems
8
Case studies
7
Why a personal friendship became the foundation for a high-trust integrator hire
Sitting in three seats simultaneously nearly broke the founder and the business
Weekly same-page meetings, varied settings, and shared vision keep V/I alignment strong
The "You Rule": rewrite copy to put the customer first
Joanna Wiebe
November 8, 2022
Copywriting
9
Copywriting
5
Start every sentence with "you" to make readers see themselves
Awkward rewrites expose weak positioning, not a weak rule
Feature lists create friction — customers care about themselves, not capabilities
Productivity & habits
Podcast
Nine rules for making time and managing energy across the week
Beyond the To-Do List - Productivity for Work and Life
November 7, 2022
Productivity & habits
9
Work-life balance
7
Three times a week counts as a habit — ditch the daily-or-nothing trap.
One big and one small weekly adventure prevents years vanishing into memory sinkholes.
Do effortful leisure before screens to reclaim hours lost to mindless scrolling.
Conversion rate optimisation
YouTube
Why ad platforms lie about conversions and how to fix attribution
Neil Patel
November 7, 2022
Conversion rate optimisation
9
Every ad platform self-attributes conversions, inflating their own ROI
Customers touch 7+ channels before buying — one gets all the credit
Position-based attribution reveals true first and last conversion drivers