What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

31 July 2023

This week's additions focus on strategy, finance, and marketing, with new digests from Lenny's Podcast Product Career Growth, Rob Walling, and TK Kader. Highlights include Ramp hit $100M ARR with 50 people — here's the operating system behind it Three bootstrapping paths exist — only one direction of travel is possible.

Showing 35 digests for 31 July 2023.

Business operating systems

Podcast

How Ramp built the fastest-growing SaaS company with radical velocity

Lenny's Podcast Product Career Growth August 6, 2023


Business operating systems 10
Processes & SOPs 8
Management 7
  • Ramp hit $100M ARR with 50 people — here's the operating system behind it
  • Single-threaded teams, zero status meetings, and no bug backlogs
  • Why empowering engineers — not managing them — is the real velocity lever

Business models

YouTube

What type of SaaS business do you actually want to build?

Rob Walling August 6, 2023


Business models 9
Fundraising & VC 6
Bootstrapping 5
  • Three bootstrapping paths exist — only one direction of travel is possible.
  • Raising venture capital is a one-way door you cannot walk back through.
  • Ask 'What if it works?' before committing to any business model.

Pricing strategy

YouTube

Three SaaS pricing strategies to increase MRR

TK Kader August 6, 2023


Pricing strategy 10
Pricing psychology 6
  • Being the cheapest option actively loses deals in B2B SaaS.
  • Annual contracts cut churn and front-load cash for reinvestment.
  • Pro tiers and paid onboarding raise ACV without changing win rates.

Business models

YouTube

Product ecosystems make money, not individual products

KeyPersonOfInfluence August 6, 2023


Business models 9
Funnels 7
  • Ecosystems beat individual products — copying one product is easy, copying a whole ecosystem is not.
  • Running a free intro workshop every week can generate a £1M annual run rate.
  • Scorecards convert leads 65% better than any other form of marketing.

Conversion rate optimisation

YouTube

Ad quality score still matters, but it's only one piece

Neil Patel August 5, 2023


Conversion rate optimisation 9
Paid ads 7
  • A quality score of 10 means nothing if no one converts.
  • Landing page mismatch kills campaigns that look fine in-platform.
  • Optimise the full funnel — checkout, upsells, and follow-ups included.

Pitching investors

YouTube

How to build a business case and sell ideas to executives

Dr. Grace Lee August 5, 2023


Pitching investors 8
Communication 6
Business models 5
  • Executives fund ideas framed as business outcomes, not projects
  • Every business runs on four functions: acquire, convert, deliver, retain
  • Match your idea to the function your leadership is struggling with most

Communication

YouTube

How a presenter's tone creates genuine community vulnerability

EOS Worldwide August 4, 2023


Communication 8
Community building 6
Identity & self-belief 5
  • Presenter tone drives group vulnerability more than any facilitation tactic.
  • Room agreements and buy-in exercises only go so far.
  • Authentic facilitator tone lets real community form over time.

Content marketing

YouTube

Building a content strategy: self-honesty, pillars, and team

GaryVee August 4, 2023


Content marketing 9
Business models 7
Hiring & recruitment 6
  • Lying to yourself about what you'll do kills most content strategies.
  • Modern spirituality has more demand than supply — especially for men.
  • Hire a creative director first; measure views and resonance, not followers.

Automation & tools

YouTube

How to build a department budget template in SmartSuite

Layla at ProcessDriven August 4, 2023


Automation & tools 9
Cash flow management 6
  • Spreadsheet budgets fail because teams never actually use them
  • SmartSuite's free template replaces Excel with a live, collaborative budget
  • Conditional spotlights replace manual cell-by-cell colour formatting

SEO

YouTube

Old-school SEO and proven channels still deliver outsized ROI

Neil Patel August 3, 2023


SEO 9
Email marketing 5
AI strategy & adoption 5
  • Google's $30B AdSense payout gives it a financial incentive to protect organic traffic.
  • Brand citations in AI answers drive revenue even without clicks, like display ads.
  • Spend 90–95% on proven SEO; reserve 5% to experiment with AI search changes.

Long-term planning

YouTube

How exponential technology is outpacing human intuition and corporate strategy

EO August 3, 2023


Long-term planning 9
Business operating systems 7
Goal setting 5
  • S&P 500 company lifespan has collapsed from 60 years to 12
  • Being 3–8 years early is a feature, not a flaw — technology catches up
  • Solve one problem you're passionate about; forget building an empire

Founder interviews

YouTube

How reading Traction transformed a COO's team and personal life

EOS Worldwide August 3, 2023


Founder interviews 9
Business operating systems 6
  • Self-implementing EOS reshaped team culture beyond the numbers
  • Reading Traction together sparked an immediate, total conviction
  • EOS made the team better humans, not just a better business

Identity & self-belief

YouTube

Identity, addiction, and the coffee bean mindset

GaryVee August 3, 2023


Identity & self-belief 9
Resilience & grit 8
Management 5
  • Attaching identity to external things guarantees collapse when they disappear
  • From 65-year prison sentence to keynote speaker via one mindset shift
  • Why helping an addict often turns the helper into an addict too

Communication

YouTube

How to build communication pathways in your organization

HR Party of One August 3, 2023


Communication 9
Culture building 7
  • Match method, reason, and timing to eliminate communication friction
  • HR should own communication norms — they belong in the culture guide
  • Five-step process from leadership buy-in to manager follow-up

Pricing psychology

YouTube

How to double your freelance income by saying no

Joanna Wiebe August 3, 2023


Pricing psychology 9
Prospecting & outreach 8
Pricing strategy 6
  • Saying no to low-budget clients is how you double income
  • Many prospect budgets are guesses — not fixed limits
  • Explaining your process beats negotiating on price

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