What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

20 November 2023

This week's additions focus on strategy, leadership, and mindset, with new digests from Cameron Herold, GaryVee, and TK Kader. Highlights include Most COOs hit a ceiling after two company doubles LinkedIn organic reach is as underpriced as Facebook was in 2013

Showing 26 digests for 20 November 2023.

Hiring & recruitment

YouTube

How to build and retain a COO as your company scales

Cameron Herold November 26, 2023


Hiring & recruitment 8
Management 7
Scaling infrastructure 5
  • Most COOs hit a ceiling after two company doubles
  • A COO must be strong where the CEO is weak
  • Visible founder confidence keeps a COO from freezing under pressure

Content marketing

YouTube

Three things every business must focus on to avoid being left behind

GaryVee November 26, 2023


Content marketing 8
Culture building 7
AI strategy & adoption 7
  • LinkedIn organic reach is as underpriced as Facebook was in 2013
  • Delaying tech investment to protect P&L makes the hole deeper
  • Fear-based management leaves employees at 60% capacity

B2B sales

YouTube

How to choose the right SaaS sales model: free trial, freemium or demo

TK Kader November 26, 2023


B2B sales 9
Business models 7
Pricing strategy 5
  • Your homepage button defines your entire go-to-market strategy.
  • Freemium free users create more support burden than paying enterprise clients.
  • Below $20K ARR, a sales team's unit economics rarely work out.

Hiring & recruitment

YouTube

How to build a team from startup to £1m profit

KeyPersonOfInfluence November 26, 2023


Hiring & recruitment 9
Long-term planning 7
Processes & SOPs 5
  • Four military team sizes map directly to business growth stages
  • Going past 12 people traps you in a costly no-man's land
  • A 35-person team structured around five C-suite roles targets seven-figure profit

Founder interviews

Podcast

Billion dollar failures and successes: lessons from working at Pandora, Quibi, Snap, and Apple

Lenny's Podcast Product Career Growth November 26, 2023


Founder interviews 9
Business models 7
Identity & self-belief 5
  • Business success is a math formula of investment returns, not product brilliance alone
  • Most talented builders should skip founding and join teams solving real problems instead
  • Broken business equations cannot be fixed through iteration no matter how good your execution

Bootstrapping

YouTube

Two business trends helping companies move faster and spend smarter

Neil Patel November 25, 2023


Bootstrapping 8
Hiring & recruitment 6
Long-term planning 5
  • Staggered time-zone shifts run a single project 24 hours straight
  • Downturns are the best time to acquire assets at rational prices
  • Global hiring cuts labour costs without sacrificing output speed

Founder interviews

YouTube

How a blue-collar businessman built a $650M empire

Noah Kagan November 25, 2023


Founder interviews 9
Resilience & grit 7
Hiring & recruitment 5
  • Blue-collar work is AI-proof, off-shore-proof, and Amazon-proof
  • A business that lost $5.5M turned profitable after 11 years of not quitting
  • No weekends worked in 30 years — 70-hour weeks signal you're doing it wrong

Identity & self-belief

YouTube

Balancing gut instinct and rational thinking for better decisions

GaryVee November 25, 2023


Identity & self-belief 9
Productivity & habits 6
  • Intuition is a muscle — practice it or lose it.
  • Self-esteem is the prerequisite to trusting your gut.
  • Blaming others and unhappiness are directly correlated.

Prospecting & outreach

YouTube

Four strategies to get 10 new clients in 30 days

Dan Martell November 24, 2023


Prospecting & outreach 10
Closing techniques 6
  • A two-option DM script that closes deals without sales calls
  • A nine-word email that fills workshops by withholding details
  • Referral requests that work because they ask who clients care about

Culture building

YouTube

Putting family first as a core team value

EOS Worldwide November 24, 2023


Culture building 9
Work-life balance 7
  • A mentor's rule: always put family first, no exceptions.
  • Never missing kids' events kept regret out of her career.
  • Leaders must explicitly give teams permission to choose family.

Content marketing

YouTube

Social media attention, LinkedIn opportunity, and building authentic personal brands

GaryVee November 24, 2023


Content marketing 9
AI tools & automation 6
Identity & self-belief 6
  • A first-ever LinkedIn post can reach 800+ strangers for free.
  • AI flooding content supply means emotional resonance wins, not volume.
  • Personal brand is worth exploring but is not a business requirement.

Processes & SOPs

YouTube

How to define and track action items in business meetings

Layla at ProcessDriven November 24, 2023


Processes & SOPs 8
Communication 6
  • Action items are just tasks — who, what, and when.
  • Vague verbs like 'discuss' or 'think about' guarantee nothing gets done.
  • Add 'next steps' to every agenda so capture becomes automatic.

Growth hacking

YouTube

Spend Marketing Budget Slowly and Profitably, Not Fast

Neil Patel November 23, 2023


Growth hacking 9
Unit economics 7
  • Profitable spend beats rapid growth; stop losing dollars to gain them.
  • Slow, methodical scaling outperforms big budget jumps every time.
  • Cut what isn't working — discipline is back, and that's good.

Long-term planning

YouTube

What I would do differently if starting a business today

Silicon Valley Girl November 23, 2023


Long-term planning 8
Motivation 6
Outsourcing & delegation 6
  • Passion for the problem predicts persistence — trends don't.
  • Define your ideal lifestyle before you decide how much to scale.
  • Delegate from day one so the business can run without you.

Productivity & habits

YouTube

A bad first draft beats waiting for a perfect one

EOS Worldwide November 23, 2023


Productivity & habits 7
Processes & SOPs 6
Iteration & feedback loops 5
  • Starting a B+ draft outweighs weeks of upfront refinement
  • Scorecards only improve once you're actually running them
  • Iteration reveals what matters — perfection before launch doesn't

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