What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

11 October 2021

This week's additions focus on mindset, founder stories, and operations, with new digests from The Daily Stoic, Silicon Valley Girl, and Founders. Highlights include The right question changes your life more than any answer Your existing skills are the only startup capital you need

Showing 13 digests for 11 October 2021.

Identity & self-belief

Podcast

Twelve Stoic questions to redirect your focus and values

The Daily Stoic October 17, 2021


Identity & self-belief 10
Goal setting 8
Deep work & focus 6
  • The right question changes your life more than any answer
  • Most energy goes to things outside your control — stop it
  • Live time vs dead time: every moment is a choice

Content marketing

YouTube

Zero-cost business ideas built on skills you already have

Silicon Valley Girl October 16, 2021


Content marketing 10
AI tools & automation 10
Automation & tools 7
  • Your existing skills are the only startup capital you need
  • Publishing online turns knowledge into inbound client requests
  • Baby car service and decluttering are underserved, low-barrier gaps

Origin stories

Podcast

Aristotle Onassis: building a shipping empire from nothing

Founders October 16, 2021


Origin stories 10
Prospecting & outreach 6
Niche selection 5
  • Survived the Smyrna massacre at 17, penniless refugee by 18
  • Became a millionaire at 23 by obsessively targeting one buyer
  • Bet everything on oil tankers before the world knew oil would dominate

Productivity & habits

YouTube

Walking out of a Tony Robbins event and building your own instead

Noah Kagan October 15, 2021


Productivity & habits 8
Resilience & grit 5
  • Superficial 15-second fixes don't resolve deep-seated personal problems
  • Design your own personal development day for $0 instead
  • The answers are inside you — magic solutions don't exist

Communication

Podcast

How the US Olympic Committee navigates crisis, culture, and institutional change

Masters of Scale October 14, 2021


Communication 9
Culture building 8
Management 6
  • Why CEOs must lead through decisions that won't keep everyone happy
  • Sport's power dynamics make sexual misconduct uniquely dangerous — and fixable
  • The 2028 LA Games is the USOPC's ESG moment to set global standards

Deep work & focus

Podcast

How Cal Newport reads five or more books a month — and answers listener questions

Deep Questions with Cal Newport October 14, 2021


Deep work & focus 9
Productivity & habits 8
Processes & SOPs 5
  • One hour of reading daily — replacing phone time — gets you five books a month.
  • Weekly plan drift is fixed by splitting the week and rebuilding the plan at midpoint.
  • Every inbox glance costs 20 minutes of cognitive capacity; batch everything instead.

Exit strategy

YouTube

How to sell your business for maximum value

Bill Gallagher October 13, 2021


Exit strategy 10
Long-term planning 7
Processes & SOPs 6
  • 80% of businesses never sell — most owners build a job, not an asset
  • Strategists pay the highest multiples — buying synergies, not just revenue
  • Proprietary assets (patents, contracts, databases) are the highest value driver

Business models

YouTube

Business lessons from MrBeast's YouTube empire

Noah Kagan October 13, 2021


Business models 8
Growth hacking 8
Case studies 7
  • One north-star goal filters every hire, spend, and decision
  • MrBeast reinvested every dollar back in — from day one
  • Packaging is 50% of the product; he spends $10k per thumbnail

Branding

YouTube

How to define your brand promise by asking core customers

Bill Gallagher October 12, 2021


Branding 8
  • Ask your best customers what they rely on — not all customers
  • Distil answers into three promises; one must lead
  • Your most differentiated trait is often one you overlook

Pivoting

Podcast

When to quit your startup and start over: lessons from WP Pusher to Reform

Startups For the Rest of Us October 12, 2021


Pivoting 9
Product-market fit 8
Post-mortems 7
  • Buzz, VC interest, and partnerships can all mask missing product-market fit.
  • If you can't manually convert one customer, no channel will save you.
  • Entering a crowded market beats inventing a category no one urgently needs.

Case studies

YouTube

Three solo founders building million-dollar businesses with no employees

Noah Kagan October 11, 2021


Case studies 9
Outsourcing & delegation 7
  • Unsexy businesses — babysitting, beats, blogs — beat novel ideas at scale
  • Build demand before supply; start with the customer, not the product
  • Grow one customer at a time; hand-to-hand marketing beats paid ads early

Deep work & focus

Podcast

Why Cal Newport is uncomfortable with the Facebook backlash

Deep Questions with Cal Newport October 11, 2021


Deep work & focus 9
Productivity & habits 7
  • Critics loudest about Facebook are also most dependent on it
  • Tribal backlash aims to control platforms, not reduce social media use
  • Digital minimalism means tech serves your life goals, not the reverse

Work-life balance

Podcast

Making your home office work: aesthetics and rituals with Lucy Feagins

How I Work October 11, 2021


Work-life balance 8
Productivity & habits 7
  • A daily setup ritual is the fastest way to separate work from home life.
  • Your Zoom backdrop is now part of your professional presentation — curate it.
  • Layered lamp light beats harsh overheads for mood and natural-feeling ambience.

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