21 November 2022
This week's additions focus on strategy, founder stories, and mindset, with new digests from TK Kader, Lenny's Podcast Product Career Growth, and Masters of Scale. Highlights include Undercharging is the most common mistake that silently caps growth. Five concrete ingredients turn any manager into a great PM coach.
Showing 18 digests for 21 November 2022.
SaaS pricing strategy: three principles that shape your entire go-to-market
TK Kader
November 27, 2022
Pricing strategy
9
Business models
7
Pricing psychology
5
Undercharging is the most common mistake that silently caps growth.
Your price determines whether you can afford a sales team or need PLG.
Higher margins create a marketing flywheel competitors on low prices cannot match.
How to coach product managers, improve storytelling, and build community
Lenny's Podcast Product Career Growth
November 27, 2022
Management
9
Public speaking
7
Community building
5
Five concrete ingredients turn any manager into a great PM coach.
Great storytellers spend weeks crafting a narrative — not hours.
Product communities are cheaper than training and raise retention.
Disney's brand ecosystem strategy: how Iger managed acquisitions and growth
Masters of Scale
November 26, 2022
Business models
9
Case studies
7
Branding
6
Keep acquired brands separate — never let Disney dilute Marvel or Star Wars.
Shanghai Disneyland: authentically Disney, but deliberately, distinctly Chinese.
Disney Plus firewalled mature Fox content so streaming didn't corrupt the brand.
Founder interviews
Podcast
Dr. Edith Eger on forgiveness, survival, and choosing freedom
The Daily Stoic
November 26, 2022
Founder interviews
10
Resilience & grit
8
Identity & self-belief
6
Forgiveness is a gift you give yourself, not the perpetrator.
You were victimized — that is not your identity.
Curiosity and refusing victim-hood kept a Holocaust survivor alive.
Productivity & habits
YouTube
Go-to-Market Across Multiple Verticals Without Niching Down
Rob Walling
November 25, 2022
Productivity & habits
9
Resilience & grit
7
Focus means one segment at a time for six months minimum, not niching forever.
Pick segments by TAM, product-market fit, and team affinity — not gut feel.
Markets always lag marketing; commit before measuring, then iterate and expand.
How a roboticist built a machine to automate eyelash extensions
Silicon Valley Girl
November 24, 2022
Origin story
9
MVP & prototyping
8
Business models
6
A $125k robot that generates $3M revenue per machine
Robotics triples lash artist appointments without replacing them
Beauty services are the next frontier for personal-service robots
How SieraAI grew 5x ARR by embracing founder-led go-to-market
TK Kader
November 24, 2022
Case studies
8
Prospecting & outreach
6
Pivoting
6
Technical GTM work is as analytical as engineering — embrace it early
One forklift accident costs ~$120k — quantified urgency unlocked sales
Augment the human first; autonomous data collection follows naturally
Resilience & grit
Podcast
Stoic practice of gratitude and letting go of what isn't yours
The Daily Stoic
November 24, 2022
Resilience & grit
9
Identity & self-belief
7
Marcus Aurelius spent 10% of his meditations on gratitude, not suffering
Treating everything as already lost makes loss bearable and presence possible
People are not possessions — entitlement to them is the real loss
How Bob Iger turned Disney acquisitions into a lasting ecosystem
Masters of Scale
November 23, 2022
Business models
9
Culture building
8
Case studies
7
Preserve the acquired company's culture — or destroy what you paid for
Bob's three priorities: branded content, technology, global scale
Why Steve Jobs vouching for Bob closed the Marvel deal
Automation & tools
YouTube
Managing Content Repurposing Workflows with SmartSuite
Layla at ProcessDriven
November 23, 2022
Automation & tools
9
Processes & SOPs
7
SmartSuite bridges task managers and databases in one record-based interface.
Checklist columns create per-phase progress bars without subtask sprawl.
Collapsible sections store all repurposing details inside a single content record.
Retention & loyalty
Podcast
Customer-led growth: using interviews and surveys to drive SaaS retention
Startups For the Rest of Us
November 22, 2022
Retention & loyalty
9
Customer discovery
8
Conversion rate optimisation
6
Most teams can't explain why their best customers actually stay.
Open-ended interview questions surface insights closed questions never reach.
Spark Toro doubled free-to-paid conversion just by fixing onboarding.
Ten steps to build a scalable online course business
Sunny Lenarduzzi
November 22, 2022
Business models
9
Content marketing
8
Pricing psychology
7
You need ~10 leads a month, not viral fame, to hit $10K/month.
Price against the cost of inaction, not the hours you spend.
A client flywheel of referrals outgrows any paid ad strategy.
Business operating systems
Podcast
Peter Thiel's Zero to One: Build something new, own the market
Founders
November 22, 2022
Business operating systems
10
Competitive analysis
9
Prospecting & outreach
6
Competitive markets destroy profits — monopoly is the only goal worth building toward.
Poor sales, not bad product, is the most common cause of startup failure.
Founders who plan decades ahead always outperform those chasing short-term growth.
Hiring & recruitment
Podcast
How Yo-Yo Ma built the Silk Road Ensemble from scratch
Masters of Scale
November 21, 2022
Hiring & recruitment
9
Management
8
Case study
6
Mission-driven recruiting beats job descriptions — passion is the filter.
Language barriers dissolved within days through shared musical work.
Too much control kills innovation; live performance demands productive chaos.
Productivity & habits
Podcast
Why habits fail for most people and what to do instead
Beyond the To-Do List - Productivity for Work and Life
November 21, 2022
Productivity & habits
9
Resilience & grit
5
Health and weight loss are weak motivators for the majority of people
Rigid habit loops break down for complex behaviours — flexibility outperforms precision
The POP tool turns plan disruption into a sustainable 'joy choice'