What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

3 August 2020

This week's additions focus on leadership, mindset, and strategy, with new digests from Founders, Noah Kagan, and Deep Questions with Cal Newport. Highlights include Power came from weak companies — the strong never needed Morgan Stabilise cash first — bill stress kills the space to think clearly

Showing 11 digests for 3 August 2020.

Origin stories

Podcast

J.P. Morgan and the House of Morgan: rise of American banking power

Founders August 9, 2020


Origin stories 9
Business models 6
  • Power came from weak companies — the strong never needed Morgan
  • Reorganised so many bankrupt railroads the process was called 'Morganisation'
  • Three generations of Morgans were miserable men trapped by dynastic duty

Resilience & grit

YouTube

Eight steps to rebuild income and momentum from zero

Noah Kagan August 6, 2020


Resilience & grit 7
Cash flow management 6
Prospecting & outreach 5
  • Stabilise cash first — bill stress kills the space to think clearly
  • Bring proof of work to job applications; most candidates bring nothing
  • Start building an audience now — it takes years to compound

Deep work & focus

Podcast

Deep work habits: relaxation, time blocking, and managing unpredictable schedules

Deep Questions with Cal Newport August 6, 2020


Deep work & focus 10
Productivity & habits 7
Management 5
  • Complete mental shutdown is rarely the restoration most people need.
  • Revising your time block plan beats abandoning it when chaos hits.
  • Teachers' shallow work overload routinely blows past a full working day.

Copywriting

YouTube

How To Write Headlines That Work - Copyhackers

Joanna Wiebe August 6, 2020


Copywriting 9
Conversion rate optimisation 7

SEO

YouTube

Link building outreach: results and process from 515 emails

Ahrefs August 5, 2020


SEO 9
Prospecting & outreach 7
  • 17.55% reply rate — double the industry average for cold outreach
  • Most link exchanges and payment requests came from both small and high-authority sites
  • Not sending follow-up emails was the single biggest missed conversion lever

Culture building

YouTube

How core values become a decision-making engine for scaling companies

Bill Gallagher August 5, 2020


Culture building 10
Business operating systems 7
Processes & SOPs 5
  • Generic values on a wall create zero alignment across 18,000 daily decisions
  • Scaled 30 to 1,000 people with zero growing pains using values as language
  • Core value surveys predict KPI drops before managers spot the problem

Resilience & grit

YouTube

Scaling up in uncertainty: stress, thinking time, and business pivots

Bill Gallagher August 5, 2020


Resilience & grit 8
Pivoting 7
Remote teams 6
  • Believing stress is harmful makes it physically harmful — mindset is the lever
  • Think time must be scheduled like client work or it disappears
  • Separate what you deliver from how you deliver it to find your pivot

Founder interviews

YouTube

Jordan Belfort on Sales, the Stratton Scam, and Rebuilding

Noah Kagan August 5, 2020


Founder interviews 10
Prospecting & outreach 6
  • Use a trusted name as a loss leader to open cold accounts.
  • Three unknowns against you — reposition to tip the odds.
  • Opportunities are everywhere; most people simply fail to act.

Case studies

Podcast

How ClassPass used fatal pricing to build a fitness empire

Masters of Scale August 4, 2020


Case studies 10
Pricing strategy 9
Business models 6
  • Bleed your business with low prices to win a winner-takes-all market
  • ClassPass discovered the untapped 'fitness dabbler' market by accident
  • Price hikes trigger rage — protecting the core promise keeps users anyway

Communication

YouTube

Nine tactics for building a powerful network from home

Noah Kagan August 4, 2020


Communication 9
Content marketing 6
Influencer & partnerships 5
  • Adding value first — without asking — is what makes people respond.
  • Reach out to up-and-comers early; relationships compound over decades.
  • Hosting an event, even online, lets you meet anyone you want.

Deep work & focus

Podcast

Cal Newport answers deep work, tech, and life questions

Deep Questions with Cal Newport August 3, 2020


Deep work & focus 9
Productivity & habits 7
  • Sequentiality — one thing at a time — applies to every role, not just programmers.
  • Twitter's political influence comes from less than 1% of the US population.
  • Personal improvement and systemic change reinforce each other, not compete.

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