Origin stories

Podcast

How Jim Simmons Built a Money-Printing Machine

Founders January 26, 2020

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Origin stories 9

Hiring & recruitment 6

Resilience & grit 6

• Outsider mathematician rejected intuition, built data-driven systems predicting market patterns.
• Persistence through 20 years of failure until algorithm-driven Medallion Fund achieved 66% returns.
• Treated trading as casino mathematics: 51% accuracy plus leverage equals billions from volume.

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Content marketing

YouTube

Content marketing on a small budget: the CART framework

Ahrefs January 22, 2020

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Content marketing 9

SEO 7

• Relevance to your product is what makes content drive sales.
• Four real campaigns — blender videos to loan calculators — show repeatable tactics.
• CART framework (Content, Audience, Relevance, Timing) replaces guesswork with structure.

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Copywriting

YouTube

How to get unstuck: NLP tools for moving from thought to action

Bill Gallagher January 22, 2020

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Copywriting 9

Conversion rate optimisation 7

Content marketing 5

• Motivation is never the problem — find the emotion that precedes it.
• Write an apology letter to those you'll fail if you don't act.
• Four Cartesian questions destroy any false interpretation of reality.

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Productivity & habits

Podcast

Productivity for business owners: best time and best activities

Beyond the To-Do List - Productivity for Work and Life January 21, 2020

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Productivity & habits 8

Time management 8

Delegation 5

• Productivity means focused time on high-value activities — not efficiency.
• Your peak focus environment is personal; find it through deliberate experimentation.
• Four core business buckets: marketing, sales, servicing, leadership — neglect any one and suffer.

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Origin stories

Podcast

The Retail Revolutionary Who Shaped Modern Commerce

Founders January 20, 2020

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Origin stories 10

Business models 7

Culture building 6

• How limiting product selection actually drives higher sales and profits
• Paying employees double market rates cuts turnover and builds competitive moats
• Founding three companies but selling early cost Sol Price billions in compounding wealth

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