This week's additions focus on marketing and mindset, with a new digest from Cameron Herold. Highlights include ADHD and bipolar traits are being medicated away in future founders A great product alone won't build your reputation fast enough.

Identity & self-belief

YouTube

Why schools suppress entrepreneurial traits in young people

Cameron Herold November 11, 2010

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Identity & self-belief 9

Motivation 7

Resilience & grit 5

• ADHD and bipolar traits are being medicated away in future founders
• Networking with the right people beats four years of university debt
• Being an employee is riskier than starting your own business

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PR & media

YouTube

Why awards and third-party validation matter for growing companies

Cameron Herold November 8, 2010

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PR & media 8

Branding 6

• A great product alone won't build your reputation fast enough.
• Awards attract investors, suppliers, and top talent simultaneously.
• Filter awards by ROI and alignment with your sales or PR strategy.

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