10 October 2022
This week's additions focus on leadership, strategy, and marketing, with new digests from TK Kader, Lenny's Podcast Product Career Growth, and Layla at ProcessDriven. Highlights include Validate market urgency and budget before writing a single line of code Timeline roadmaps force invented due dates onto inherently uncertain work.
Showing 20 digests for 10 October 2022.
Three steps to validate a software idea before building
TK Kader
October 16, 2022
Market research
9
MVP & prototyping
7
Niche selection
6
Validate market urgency and budget before writing a single line of code
Domain knowledge and existing networks are the real unfair advantages
Your product must be 10x better than alternatives — incremental loses
Rethinking product roadmaps: now, next, later and why timelines fail
Lenny's Podcast Product Career Growth
October 16, 2022
Roadmapping
9
Vision & mission
6
Public speaking
5
Timeline roadmaps force invented due dates onto inherently uncertain work.
Now/next/later replaces false precision with honest, ordered problem buckets.
Soft launch before hard launch decouples dev delivery from marketing campaigns.
Automation & tools
YouTube
Five common ClickUp dashboard mistakes and how to fix them
Layla at ProcessDriven
October 14, 2022
Blank task list widgets usually mean a permissions gap, not a bug.
One dashboard-wide filter replaces filtering every widget individually.
Build dashboards only when they solve a specific, named problem.
Hiring & recruitment
Podcast
Building and hiring high-performing growth teams
Lenny's Podcast Product Career Growth
October 13, 2022
Hiring & recruitment
9
Iteration & feedback loops
7
Retention & loyalty
6
A four-competency model for hiring growth talent without pattern-matching
Onboarding shifts retention curves 10–20 points — it's not a conversion tool
Evaluate companies on People, Mission, Financials — settling for two always backfires
A better YouTube ads strategy using remarketing and conversion gaps
Neil Patel
October 13, 2022
98% of visitors don't convert — your ad should fix that
Send returners to a different landing page, not the same one
Upsells and repeat purchases make unprofitable ads profitable
How to get more five-star Google reviews for your business
Semrush
October 13, 2022
PR & media
8
Growth hacking
6
Four in five consumers pick the business with the most reviews.
Ask with a reason — it works 50% more often than asking without one.
Redirect unhappy customers privately before they post publicly.
Hiring & recruitment
YouTube
How to run an effective employee first day
HR Party of One
October 13, 2022
Hiring & recruitment
8
Processes & SOPs
7
First-day quality directly drives 18-month retention rates up to 50%
A culture guide turns introductions into lasting clarity on norms and expectations
A 30-60-90 day plan gives new hires immediate direction and measurable goals
Vannevar Bush: the individual, the inventor, and American science in wartime
Founders
October 12, 2022
Origin stories
10
Identity & self-belief
7
Management
5
Domesticate a technology and you explode the market overnight.
Bureaucratic education mass-produces mediocrity; individual freedom is the point.
Resourcefulness beats resources — the more competent side always outproduces.
Work-life balance
Podcast
David Rubenstein on investing, time, and designing a life worth living
The Daily Stoic
October 12, 2022
Work-life balance
8
Unit economics
6
Long-term planning
6
Buy when markets fall — most investors do the costly opposite
Time is the only asset you can't make more of
Why retiring early often means trading one trap for another
Building a niche CRM to $1M ARR as a solo bootstrapped founder
Startups For the Rest of Us
October 11, 2022
Case studies
9
Product-market fit
7
Pivoting
6
Working inside a customer's business revealed the real product pivot.
Changing pricing and sales model simultaneously stalled growth for months.
Selling felt tempting when overworked — but it was a permanent fix for a temporary problem.
Business operating systems
YouTube
How a visionary-integrator pair scaled an IT company using EOS
EOS Worldwide
October 11, 2022
Business operating systems
9
Management
6
Splitting departments between two leaders destroys accountability
Visionary-integrator role clarity transformed a struggling 65-person IT firm
Same page meetings prevent drift even when founders talk daily
Content marketing
YouTube
A five-step content plan to attract and convert ideal clients
Sunny Lenarduzzi
October 11, 2022
Content marketing
9
Prospecting & outreach
6
Niche selection
5
Bottom-of-funnel content converts best — even with tiny reach
Your transformation statement is the source of all content topics
Repurpose every piece before creating anything new
How to avoid proximity bias in hybrid and remote workplaces
HR Party of One
October 11, 2022
Management
9
Processes & SOPs
6
Out-of-sight remote workers are routinely passed over for promotions
Listing all team members before decisions breaks the visibility habit
Multi-manager approval and data tracking remove subjective bias
Button Copy That Neutralizes Anxiety and Lifts Conversions
Joanna Wiebe
October 11, 2022
Copywriting
9
Conversion rate optimisation
8
Visitors treat buttons as closed doors hiding harder work.
Click triggers and calls to value produce 10–34% lifts.
Funnel-wide anxiety fixes drove 104% deeper homepage engagement.
Work-life balance
Podcast
How to set boundaries that improve relationships, not limit them
Beyond the To-Do List - Productivity for Work and Life
October 10, 2022
Work-life balance
8
Communication
6
Resilience & grit
5
Unexpressed limits breed resentment — boundaries prevent it, not cause it
A green-yellow-red script system makes hard conversations easier in practice
Self-boundaries need a risk/freedom framework, not punishment or escalation