This week's additions focus on finance, founder stories, and marketing, with a new digest from Noah Kagan. Highlights include $80k deposit, 10% cash-on-cash return on paper. One viral video beat every other platform they tried combined.

Unit economics

YouTube

Real Airbnb Economics: 10% Returns, Rising Risk, Declining Revenue

Noah Kagan September 29, 2017

---

Unit economics 8

Business models 6

• $80k deposit, 10% cash-on-cash return on paper.
• Revenue fell 60% in two years as supply surged.
• Opportunity cost kills it — better uses exist for time.

Read more →

Case studies

YouTube

How Charisma on Command built a YouTube channel to 1.2M subscribers

Noah Kagan September 27, 2017

---

Case studies 10

Growth hacking 6

• One viral video beat every other platform they tried combined.
• Being first to do celebrity charisma breakdowns created a lasting moat.
• Go 1% past your comfort zone — compounding confidence beats big leaps.

Read more →