What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

12 August 2019

This week's additions focus on founder stories, marketing, and product, with new digests from Founders, Y Combinator, and Bill Gallagher. Highlights include How a secretary with no aviation knowledge became the First Lady of aviation Founders who don't care about their problem lose motivation fast.

Showing 7 digests for 12 August 2019.

Origin stories

Podcast

Olive Ann Beech: Building an aviation empire from the Great Depression to 1993

Founders August 18, 2019


Origin stories 9
Hiring & recruitment 6
  • How a secretary with no aviation knowledge became the First Lady of aviation
  • Building a luxury plane in the Depression — and why it worked
  • Refusing to pivot to jets was the right call, not a failure

MVP & prototyping

YouTube

Common mistakes first-time founders make in year one

Y Combinator August 16, 2019


MVP & prototyping 9
Long-term planning 6
Productivity & habits 5
  • Founders who don't care about their problem lose motivation fast.
  • Launching late is a mistake — users won't remember your launch day.
  • Prioritising press and conferences over product is cargo-culting a startup.

Case studies

YouTube

Inside Prison Walls: What CEOs Learn About Human Potential

Bill Gallagher August 15, 2019


Case studies 10
Management 8
Resilience & grit 7
  • America's 77% recidivism rate can be cut to under 5%.
  • Most prisoners have genuine entrepreneurial instincts — wrong product, not wrong person.
  • A day inside prison resets how leaders read and develop people.

Growth hacking

YouTube

How to launch repeatedly and stop treating launch as a one-time event

Y Combinator August 15, 2019


Growth hacking 9
MVP & prototyping 6
  • Waiting for the perfect launch kills startups before they get a second chance
  • Every community, channel, and feature is its own separate launch opportunity
  • Build a warm email list pre-product — your network will amplify more than you expect

Product-market fit

YouTube

Growth for startups: product-market fit, channels, and decisions

Y Combinator August 15, 2019


Product-market fit 9
Growth hacking 8
SEO 6
  • Retention curves are the only honest signal of product-market fit.
  • Most successful companies grew through one or two channels, not all.
  • A/B tests routinely disprove founder intuition — data beats gut feel.

SEO

YouTube

How to rank higher on Google: a 5-step SEO process

Ahrefs August 14, 2019


SEO 9
Content marketing 5
  • Moving one position up on page one can boost traffic 60%.
  • Wrong content format tanks rankings even with strong links.
  • Fix intent first, then links, then authority — in that order.

Founder interviews

YouTube

Feather: building a furniture subscription business from scratch

Y Combinator August 14, 2019


Founder interviews 9
Business models 7
Scaling infrastructure 6
  • The problem isn't owning furniture — it's committing to ownership too early.
  • Built a full proprietary logistics stack because nothing off-the-shelf existed.
  • Cold-emailed West Elm's CEO; landed a meeting and conviction to apply to YC that day.

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