28 November 2022
This week's additions focus on leadership, marketing, and strategy, with new digests from EO, TK Kader, and Lenny's Podcast Product Career Growth. Highlights include Eight years of no revenue before Noom found product-market fit Three metrics diagnose exactly which GTM layer is broken
Showing 22 digests for 28 November 2022.
Founder interviews
YouTube
Noom founder Saeju Jeong on eight years without revenue
EO
December 4, 2022
Founder interviews
10
Identity & self-belief
8
Resilience & grit
7
Eight years of no revenue before Noom found product-market fit
Self-doubt is the hardest barrier — vulnerability beats false confidence
Luck only comes to founders who stay on one path long enough
Three GTM metrics every B2B SaaS founder needs to track
TK Kader
December 4, 2022
Funnels
9
Sales systems & CRM
8
Business operating systems
5
Three metrics diagnose exactly which GTM layer is broken
Below 10% lead-to-opportunity rate means your messaging isn't landing
You need 3x–5x pipeline to have a realistic shot at your revenue goal
How to hit revenue targets and survive a downturn in B2B sales
Lenny's Podcast Product Career Growth
December 4, 2022
B2B sales
10
Retention & loyalty
8
Pricing strategy
5
76% of companies missed Q3 targets — real-time data on what's broken
Standard comp plans actively reward churn; here's how to fix them
Move your best salespeople to customer success before you lose everything
Objection handling
YouTube
How to get stakeholder buy-in using four practical strategies
Dr. Grace Lee
December 3, 2022
Objection handling
9
Communication
5
Speak to stakeholders' values, not yours, to unlock trust
Buy-in is continuous — stakeholders re-decide as projects evolve
Pre-empt objections with documented risk mitigation plans
Job titles vs. job roles: why small teams need the distinction
Layla at ProcessDriven
December 2, 2022
Processes & SOPs
9
Hiring & recruitment
5
Job titles are meaningless for teams under ~500 people.
One person in a small team routinely holds ten distinct roles.
Map your processes first — roles emerge naturally from that grouping.
A practical guide to SEO: strategy, hiring, and growth levers
Lenny's Podcast Product Career Growth
December 1, 2022
SEO
10
Automation & tools
6
Hiring & recruitment
5
90–95% of sites starve most pages of internal links — fixable for 25–100%+ lift
Topical authority lets smaller sites outrank larger domains on their niche
Most SEO strategies fail because almost nothing gets launched, not bad strategy
Five SEO tactics small businesses can use to outrank larger competitors
Neil Patel
December 1, 2022
SEO
9
Content marketing
7
Niche selection
5
Big brands are slow — small businesses win by being agile
Refreshing old content beats creating new — large teams skip this
Local listings and social presence drive rankings, not just keywords
Hiring & recruitment
YouTube
Hiring for culture and growth mindset in early-stage startups
Semrush
December 1, 2022
Hiring & recruitment
9
Culture building
8
Outsourcing & delegation
6
One bad cultural hire in five can poison the whole team.
Enthusiasm and brand passion outperform credentials for early hires.
Keep your biggest growth drivers in-house; outsource only commodity work.
How Spotio doubled ARR by narrowing its ICP and fixing its messaging
TK Kader
December 1, 2022
Niche selection
9
Copywriting
7
Bootstrapping
5
Saying no to bad-fit customers directly caused retention and ARR to double
Productivity messaging gets cut in downturns — reframe around revenue prevention
Field sales is 3–5 years behind inside sales; the category is still being created
How to introduce goal-setting at your organization
HR Party of One
December 1, 2022
Management
9
Goal setting
6
HR is uniquely positioned to lead org-wide goal-setting strategy.
SMART goals turn vague intentions into measurable, time-bound outcomes.
Seven-step framework cascades goals from HR through every team.
Customer discovery
YouTube
How to talk to users: a practical guide for early-stage founders
Y Combinator
December 1, 2022
Customer discovery
10
MVP & prototyping
7
Never introduce your idea in an interview — it biases every answer
Users have good problems but reliably bad solutions; stay problem-focused
Best founders talk to users before launch and never stop
Business leadership in crisis: Twitter, Disney, FTX, and what comes next
Masters of Scale
November 30, 2022
Management
9
Long-term planning
7
AI strategy & adoption
5
Why Musk's Twitter layoffs are the perfect model of what not to do
FTX lacked a board — the governance failure investors should have prevented
How to keep sustainability commitments alive when budgets collapse
How Netflix built a durable global streaming business
Business Breakdowns
November 30, 2022
Business models
10
Unit economics
8
Automation & tools
6
Netflix's lowest churn in streaming comes from breadth, not just hits
Content spend at $17–18B is the leverage inflection point for free cashflow
100M+ password-sharing households are the next monetisation unlock
Build a Business Documentation Hub in SmartSuite from Scratch
Layla at ProcessDriven
November 30, 2022
Processes & SOPs
9
Automation & tools
7
Business knowledge in heads is a liability; centralize it now.
Build a SmartSuite SOP database with owner, condition, and department fields.
Extend beyond SOPs with wikis and market research in the same hub.
Competitive analysis
YouTube
Avoiding common small business mistakes: validation, competition, and growth
Semrush
November 29, 2022
Competitive analysis
9
MVP & prototyping
7
Growth hacking
7
Why validating with real money beats any focus group or survey
Different beats better — how to stand out when products seem identical
Own your audience: why one platform dependency can take you to zero