Case studies
PodcastHow Salesforce Acquired ExactTarget for a Marketing Cloud Win
Case studies
9
Business models
7
Fundraising & VC
6
- Three first-time founders built email marketing from scratch in a dead market, moving from restaurants to Fortune 500 without losing SMB customers.
- Salesforce paid $2.5 billion to plug a gap in marketing and gain a multi-tenant platform that scales from small business to enterprise.
- Single codebase architecture with toggleable features unlocked both crowded markets and upmarket expansion simultaneously.