Goal setting

YouTube

A practical framework for planning personal and business goals each year

Noah Kagan January 10, 2019

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Goal setting 9

Long-term planning 7

• Your goal list exists to tell you what to say no to.
• One numeric business goal beats a scattered list of priorities.
• Missing an outcome means it was scoped wrong, not that you failed.

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SEO

YouTube

How to increase organic traffic with a content audit

Ahrefs January 9, 2019

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SEO 10

• Deleting 74% of pages drove an 80%+ organic traffic increase.
• Seven questions determine whether to delete, redirect, update, or keep each page.
• A free spreadsheet template automates triage using Analytics and backlink data.

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Competitive analysis

YouTube

Four steps to finding your inside growth differentiator

Bill Gallagher January 9, 2019

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Competitive analysis 9

Branding 6

• Your real differentiator is already inside your business — stop looking outward.
• Define your core customer in 15 words or you don't know them yet.
• Standing for one thing beats standing for four, every time.

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Founder interviews

YouTube

Vinod Khosla on building ambitious companies through people and equity

Y Combinator January 9, 2019

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Founder interviews 9

Hiring & recruitment 8

Fundraising & VC 6

• A company becomes the people it hires, not the plan it makes.
• Keep 15% founder equity — use the rest to hire founder-quality early employees.
• 70% of investors add negative value; treat them like employees you can't fire.

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Customer discovery

Podcast

How Eventbrite uses customer observation to drive product strategy

Masters of Scale January 8, 2019

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Customer discovery 9

Case study 7

Communication 5

• Watch what customers do, not just what they say
• Organic user behavior revealed Facebook integration before anyone asked
• Small cross-functional sessions unlock insights neither data nor empathy finds alone

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Origin story

Podcast

How Cornelius Vanderbilt built America's first great business empire

Founders January 8, 2019

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Origin story 10

Competitive analysis 8

Bootstrapping 6

• Frugality and cash reserves let Vanderbilt outlast and outbid every rival
• His standard playbook: enter a market, slash prices, get paid to leave
• From teenage boatman to monopolist — the blueprint Rockefeller and Carnegie followed

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