What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

21 August 2023

This week's additions focus on strategy, leadership, and mindset, with new digests from Cameron Herold, Founders, and TK Kader. Highlights include ADHD peripheral awareness is a structural edge in business A WWII POW's story as a tool for entrepreneur stress

Showing 34 digests for 21 August 2023.

Identity & self-belief

YouTube

Managing ADHD as an entrepreneurial superpower, not a deficit

Cameron Herold August 27, 2023


Identity & self-belief 9
Productivity & habits 6
  • ADHD peripheral awareness is a structural edge in business
  • Hyper-focus is a liability for entrepreneurs, not an asset
  • Delegation and prioritisation replace medication as the control mechanism

Post-mortems

Podcast

Alistair Urquhart's WWII survival story as a mental reset tool

Founders August 27, 2023


Post-mortems 9
Resilience & grit 8
Motivation 5
  • A WWII POW's story as a tool for entrepreneur stress
  • Surviving torture, hellships, and Nagasaki on sheer willpower
  • Having something to live for is a measurable survival advantage

Content marketing

YouTube

SaaS go-to-market strategy: using the 95/5 rule as an advantage

TK Kader August 27, 2023


Content marketing 8
Market research 7
Growth hacking 5
  • Only 5% of your market is ready to buy at any moment
  • Educating the 95% now means they buy from you later, not a competitor
  • Consistent weekly GTM activity beats one-off campaigns every time

Business operating systems

YouTube

Scaling from solopreneur to lifestyle boutique: a three to twelve person model

KeyPersonOfInfluence August 27, 2023


Business operating systems 9
Management 7
  • Why solopreneurship delivers the worst of both employment and business
  • Twelve people is the ceiling before complexity becomes unmanageable
  • Creative, location, and time freedom are achievable at boutique scale

Growth hacking

Podcast

How Deel became the fastest-growing SaaS company

Lenny's Podcast Product Career Growth August 27, 2023


Growth hacking 9
SEO 8
Copywriting 6
  • Grew $0 to $300M ARR in three years by answering customer questions on Reddit and Quora instead of paid ads.
  • 50% of growth still comes from free channels: SEO, community engagement, and partnerships with trusted advisors.
  • Structured team around revenue KPIs and cultural values of urgency, optimism, and genuine customer care.

Resilience & grit

Podcast

Christina Pazsitzky on presence, mortality, and the creative life

The Daily Stoic August 26, 2023


Resilience & grit 9
Identity & self-belief 7
Founder interviews 6
  • Why every rung of success delivers the same hollow 'is that all there is?'
  • Stoic memento mori as a presence tool, not a downer
  • Protecting your creative weirdness from people who want you normal

Testimonials & social proof

YouTube

Why Google reviews are a compounding asset for local businesses

Cameron Herold August 25, 2023


Testimonials & social proof 9
Branding 6
  • Businesses with 2,500 reviews crush competitors sitting at 50.
  • Capture reviews at peak happiness — right as customers leave.
  • Every review compounds; volume wins search, not quality alone.

Case studies

YouTube

Bobobox: building a modular capsule hotel startup and surviving COVID

EO August 25, 2023


Case studies 10
Pivoting 7
Business models 5
  • Modular pods eliminated the Capex barrier blocking capsule hotel growth
  • COVID pivot to forest cabins matched two years of pod revenue in weeks
  • Refusing to lay off staff during the crisis built the culture that saved the company

Resilience & grit

YouTube

Overcoming fear in content creation, money vs. passion, and managing your time

GaryVee August 25, 2023


Resilience & grit 9
Content marketing 6
Delegation 5
  • Talking about starting guarantees failure — regret at year 13 is worse.
  • Using money from work you hate to buy happiness never works.
  • Selflessness — asking why anyone would watch — unlocks the next growth level.

Management

YouTube

How to structure a weekly team meeting agenda that people want to attend

Layla at ProcessDriven August 25, 2023


Management 9
Processes & SOPs 5
  • The agenda, not the people, determines whether meetings are worth attending.
  • Spending 15 minutes on human connection beats any efficiency hack for remote teams.
  • Emoji-based metrics reactions turn passive number-tracking into active team curiosity.

Customer discovery

Podcast

Jobs to be done explained by Bob Moesta, co-creator of the framework

Lenny's Podcast Product Career Growth August 24, 2023


Customer discovery 10
Market research 8
Product-market fit 6
  • Struggling moments — not products — cause demand; study them first
  • Four forces explain why customers switch or stay stuck
  • Bitching ain't switching: only past behaviour reveals real intent

Email marketing

YouTube

The Biggest Lesson Neil Learned From Sending Out 255 Million Emails

Neil Patel August 24, 2023


Email marketing 9
AI tools & automation 6

Goal setting

YouTube

Fall in love with the process, not the destination

GaryVee August 24, 2023


Goal setting 8
Long-term planning 6
  • The penthouse never tastes as good as you imagine it will
  • Patience and humility are built in the daily grind, not at the top
  • GaryVee is betting 20 years on collectible IP rivalling Pokemon

Processes & SOPs

YouTube

Why you should stop categorizing PTO days

HR Party of One August 24, 2023


Processes & SOPs 7
Culture building 5
  • No PTO category list is ever complete — employees will always complain
  • Separate buckets incentivise employees to lie about why they're off
  • One unified PTO pool gives flexibility without HR policing reasons

Objection handling

YouTube

How to tell existing clients you're raising your rates

Joanna Wiebe August 24, 2023


Objection handling 7
Pricing strategy 6
  • Just tell them directly — clients are already used to rate increases
  • Explain why your rates are rising; gratitude sets the right tone
  • Some clients will walk; that's expected and fine

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