21 August 2023
This week's additions focus on strategy, leadership, and mindset, with new digests from Cameron Herold, Founders, and TK Kader. Highlights include ADHD peripheral awareness is a structural edge in business A WWII POW's story as a tool for entrepreneur stress
Showing 34 digests for 21 August 2023.
Identity & self-belief
YouTube
Managing ADHD as an entrepreneurial superpower, not a deficit
Cameron Herold
August 27, 2023
Identity & self-belief
9
Productivity & habits
6
ADHD peripheral awareness is a structural edge in business
Hyper-focus is a liability for entrepreneurs, not an asset
Delegation and prioritisation replace medication as the control mechanism
Alistair Urquhart's WWII survival story as a mental reset tool
Founders
August 27, 2023
Post-mortems
9
Resilience & grit
8
Motivation
5
A WWII POW's story as a tool for entrepreneur stress
Surviving torture, hellships, and Nagasaki on sheer willpower
Having something to live for is a measurable survival advantage
Content marketing
YouTube
SaaS go-to-market strategy: using the 95/5 rule as an advantage
TK Kader
August 27, 2023
Content marketing
8
Market research
7
Growth hacking
5
Only 5% of your market is ready to buy at any moment
Educating the 95% now means they buy from you later, not a competitor
Consistent weekly GTM activity beats one-off campaigns every time
Business operating systems
YouTube
Scaling from solopreneur to lifestyle boutique: a three to twelve person model
KeyPersonOfInfluence
August 27, 2023
Business operating systems
9
Management
7
Why solopreneurship delivers the worst of both employment and business
Twelve people is the ceiling before complexity becomes unmanageable
Creative, location, and time freedom are achievable at boutique scale
How Deel became the fastest-growing SaaS company
Lenny's Podcast Product Career Growth
August 27, 2023
Growth hacking
9
SEO
8
Copywriting
6
Grew $0 to $300M ARR in three years by answering customer questions on Reddit and Quora instead of paid ads.
50% of growth still comes from free channels: SEO, community engagement, and partnerships with trusted advisors.
Structured team around revenue KPIs and cultural values of urgency, optimism, and genuine customer care.
Resilience & grit
Podcast
Christina Pazsitzky on presence, mortality, and the creative life
The Daily Stoic
August 26, 2023
Resilience & grit
9
Identity & self-belief
7
Founder interviews
6
Why every rung of success delivers the same hollow 'is that all there is?'
Stoic memento mori as a presence tool, not a downer
Protecting your creative weirdness from people who want you normal
Testimonials & social proof
YouTube
Why Google reviews are a compounding asset for local businesses
Cameron Herold
August 25, 2023
Testimonials & social proof
9
Branding
6
Businesses with 2,500 reviews crush competitors sitting at 50.
Capture reviews at peak happiness — right as customers leave.
Every review compounds; volume wins search, not quality alone.
Bobobox: building a modular capsule hotel startup and surviving COVID
EO
August 25, 2023
Case studies
10
Pivoting
7
Business models
5
Modular pods eliminated the Capex barrier blocking capsule hotel growth
COVID pivot to forest cabins matched two years of pod revenue in weeks
Refusing to lay off staff during the crisis built the culture that saved the company
Resilience & grit
YouTube
Overcoming fear in content creation, money vs. passion, and managing your time
GaryVee
August 25, 2023
Resilience & grit
9
Content marketing
6
Delegation
5
Talking about starting guarantees failure — regret at year 13 is worse.
Using money from work you hate to buy happiness never works.
Selflessness — asking why anyone would watch — unlocks the next growth level.
How to structure a weekly team meeting agenda that people want to attend
Layla at ProcessDriven
August 25, 2023
Management
9
Processes & SOPs
5
The agenda, not the people, determines whether meetings are worth attending.
Spending 15 minutes on human connection beats any efficiency hack for remote teams.
Emoji-based metrics reactions turn passive number-tracking into active team curiosity.
Customer discovery
Podcast
Jobs to be done explained by Bob Moesta, co-creator of the framework
Lenny's Podcast Product Career Growth
August 24, 2023
Customer discovery
10
Market research
8
Product-market fit
6
Struggling moments — not products — cause demand; study them first
Four forces explain why customers switch or stay stuck
Bitching ain't switching: only past behaviour reveals real intent
The Biggest Lesson Neil Learned From Sending Out 255 Million Emails
Neil Patel
August 24, 2023
Email marketing
9
AI tools & automation
6
Fall in love with the process, not the destination
GaryVee
August 24, 2023
Goal setting
8
Long-term planning
6
The penthouse never tastes as good as you imagine it will
Patience and humility are built in the daily grind, not at the top
GaryVee is betting 20 years on collectible IP rivalling Pokemon
Why you should stop categorizing PTO days
HR Party of One
August 24, 2023
Processes & SOPs
7
Culture building
5
No PTO category list is ever complete — employees will always complain
Separate buckets incentivise employees to lie about why they're off
One unified PTO pool gives flexibility without HR policing reasons
Objection handling
YouTube
How to tell existing clients you're raising your rates
Joanna Wiebe
August 24, 2023
Objection handling
7
Pricing strategy
6
Just tell them directly — clients are already used to rate increases
Explain why your rates are rising; gratitude sets the right tone
Some clients will walk; that's expected and fine