This week's additions focus on founder stories, leadership, and marketing, with new digests from Ahrefs and Founders. Highlights include Your existing pages can rank for thousands more keywords with content gaps filled. Why HP refused all long-term debt for over 50 years

SEO

YouTube

13 actionable SEO tactics beyond the basics

Ahrefs July 2, 2018

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SEO 10

Copywriting 5

• Your existing pages can rank for thousands more keywords with content gaps filled.
• Pages with zero backlinks reveal low-competition keywords any site can target.
• Featured snippets capture 8.6% of clicks — format and top-10 ranking are the keys.

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Origin stories

Podcast

How Bill Hewlett and David Packard built HP and the HP Way

Founders July 2, 2018

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Origin stories 10

Business operating systems 9

Management 7

• Why HP refused all long-term debt for over 50 years
• The 10% pay cut that saved every job during recession
• Bureaucracy nearly killed HP — founders dismantled it themselves

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