20 June 2022
This week's additions focus on marketing, founder stories, and strategy, with new digests from EOS Worldwide, TK Kader, and The Daily Stoic. Highlights include Peer expertise exchange makes every integrator sharper and more effective Why buyers need 7 touches before acting — and how to get there
Showing 21 digests for 20 June 2022.
How peer collaboration levels up integrators in EOS communities
EOS Worldwide
June 26, 2022
Business models
7
Automation & tools
7
MVP & prototyping
6
Peer expertise exchange makes every integrator sharper and more effective
Bringing unique functional skills to the group lifts everyone's capability
Each QIE meeting produces better tools to execute alongside your visionary
Content marketing
YouTube
Three core marketing principles for early-stage SaaS founders
TK Kader
June 26, 2022
Content marketing
9
Growth hacking
8
Conversion rate optimisation
6
Why buyers need 7 touches before acting — and how to get there
Out-teach competitors instead of trying to outspend them
Referral marketing moves prospects 10x faster than cold outreach
Productivity & habits
Podcast
Seven stoic strategies for being creative
The Daily Stoic
June 26, 2022
Productivity & habits
9
Deep work & focus
7
Seneca and other Stoics were prolific artists who prove creativity is actionable discipline.
Build creative power through daily habits, protected autonomy, and deliberate training.
Rest and stillness unlock breakthroughs your working hours alone cannot generate.
Four principles for turning a chaotic business into a calm, systemised one
Layla at ProcessDriven
June 24, 2022
Processes & SOPs
10
Delegation
6
Software, maturity, and personality type are not what hold businesses back.
Proactive routines replace recurring fires before customers notice them.
Fewer commitments done consistently beat many commitments done chaotically.
Conversion rate optimisation
YouTube
Eight common mistakes ruining your eCommerce sales
Neil Patel
June 23, 2022
Conversion rate optimisation
9
Copywriting
7
Processes & SOPs
5
Adding PayPal at checkout alone drives ~18% more revenue
SMS marketing has 98% open rates yet most stores ignore it
One customer spending $60 costs less than three spending $20
Founder interviews
YouTube
How top YouTubers actually make their first million dollars
Noah Kagan
June 23, 2022
Founder interviews
10
Bootstrapping
7
Growth hacking
6
YouTube ad revenue alone rarely reaches seven figures; courses and sponsorships dominate.
Finance and business niches have the highest CPMs, fastest path to revenue milestones.
Don't quit your job until the channel is already consistently generating income.
How Sophie Milliken built influence through books, awards, and visibility
KeyPersonOfInfluence
June 23, 2022
Case studies
10
Branding
8
Prospecting & outreach
6
Book launches directly generated TEDx invitations and a media column.
Awards strategy evolved to winning prizes with clients, locking in renewals.
Consistent monthly profile activity compounds into inbound opportunities finding you.
B2B growth strategy: product-led growth, freemium, and product-led sales
Lenny's Podcast Product Career Growth
June 23, 2022
Business models
9
Product-market fit
7
Growth hacking
7
Abandoning PLG retention to fund enterprise sales kills most B2B companies
Freemium beats trials — time limits are arbitrary and alienate large enterprises
Product-led sales will displace top-down sales within a decade
Scaling a startup while evacuating your team through a war zone
Y Combinator
June 23, 2022
Case studies
9
Management
6
Resilience & grit
6
A pre-invasion plan was the only thing that prevented total paralysis.
Hired 'kamikaze drivers' to extract team members from occupied cities.
Resumed operations on day three — foreign revenue as economic resistance.
Founder interviews
Podcast
Henry Goldman and the founding of Goldman Sachs
Founders
June 22, 2022
Founder interviews
10
Niche selection
7
Fundraising & VC
6
Dismissed as incapable by his own father, Henry Goldman proved everyone wrong.
Goldman and Lehman made a fortune underwriting retailers Wall Street considered beneath them.
Henry's public support for Germany in WWI cost him 35 years of work in one resignation.
Founder interviews
Podcast
Human dignity as a driver of scale: Promise CEO Phaedra Ellis-Lamkins
Masters of Scale
June 21, 2022
Founder interviews
10
Business models
7
Pricing strategy
6
Poor people repay at 93% when given flexible payment plans
Dignity-first design means fewer support calls, not warmer feelings
Walking out on a corrupt sheriff client saved the company
Bootstrapping and selling a seven-figure info product on computer vision
Startups For the Rest of Us
June 21, 2022
Case studies
9
Bootstrapping
7
Email marketing
6
Putting code samples behind email opt-ins tripled sign-up rates overnight.
Tiered pricing and a Kickstarter turned a $19 ebook into a seven-figure business.
The exit took seven months and landed with exhaustion, not celebration.
How to build and scale a $100k online course business
Sunny Lenarduzzi
June 21, 2022
B2C sales
9
Growth hacking
7
Niche selection
6
One offer, one client, one message — why focus unlocks scale
10 conversations at 20% conversion gets you two paying clients
Document every role before you need to hire anyone
How a 401(k) plan works: contributions, taxes, and employer matching
HR Party of One
June 21, 2022
401(k) funds are tax-deferred, not tax-free — you pay later
Early withdrawal before 59.5 triggers a 10% penalty plus income tax
Employer matching is free money — always contribute enough to capture it
Long-term planning
Podcast
Twelve lessons from 200+ company stories: the Acquired playbook
Acquired
June 20, 2022
Long-term planning
8
Case studies
8
Resilience & grit
6
Sequoia's Apple exit at 40x was the single biggest investing mistake ever
Nvidia survived by shipping broken chips and telling developers to deal with it
Scale up or niche down — the internet crushes everything caught in the middle