Case studies

Podcast

How ARM's low-power chip architecture came to power every smartphone

Acquired February 3, 2019

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Case studies 10

Business models 8

Fundraising & VC 6

• ARM's rejection by Intel forced a RISC breakthrough that beat Intel on performance.
• Apple's $1.5M Newton bet created ARM — then ARM's IPO saved Apple from bankruptcy.
• SoftBank paid $32B in two weeks after a dinner conversation in Woodside.

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Funnels

YouTube

22 marketing tactics that generated $5 million from one online course

Noah Kagan January 31, 2019

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Funnels 9

Email marketing 8

Growth hacking 7

• Prove your product live with real risk before asking anyone to buy
• Genuine monthly enrolment caps and re-sending to non-openers doubled results
• Optimising student completion rate became the biggest word-of-mouth driver

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SEO

YouTube

Guest Posting at Scale: Build High-Quality Backlinks Efficiently

Ahrefs January 30, 2019

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SEO 9

Automation & tools 6

• Content Explorer surfaces thousands of qualified guest post prospects instantly.
• Three ideation frameworks — Robin Hood, Splintering, Perspective — create unlimited topics.
• Pitch 10x your capacity; link new posts back to old ones.

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Processes & SOPs

YouTube

How to prepare a subscription content business for 10x growth

Bill Gallagher January 30, 2019

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Processes & SOPs 8

Cash flow management 8

Management 6

• Production capacity, not sales, is the real bottleneck to 10x growth
• A 30-day cash projection will fail you during a high-growth sprint
• The company you have today matches exactly how you currently lead

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Post-mortems

YouTube

How to shut down a startup with integrity: lessons from Poppy's founder

Y Combinator January 30, 2019

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Post-mortems 10

Pivoting 6

Unit economics 5

• Monthly investor updates made the shutdown conversation almost painless.
• Shutting down cleanly is a skill — and it can be done with integrity.
• Grief after closing a company is real; building in recovery time matters.

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Founder interviews

Podcast

John Bogle: Building Vanguard on low costs and index investing

Founders January 28, 2019

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Founder interviews 10

Bootstrapping 7

Resilience & grit 6

• Fund managers don't beat the market — costs destroy investor returns over time.
• Bogle saved investors $217 billion by putting customers before profits.
• Stubbornness and staying the course beat market noise every single time.

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