Case studies

YouTube

How AptDeco built a trusted furniture marketplace from a Craigslist pain point

Y Combinator December 14, 2018

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Case studies 9

Processes & SOPs 7

Management 6

• Adding delivery to a Craigslist listing got an immediate, full-price sale on day one.
• Warehousing kills furniture marketplace unit economics — same-day pickup-to-delivery doesn't.
• People management from corporate careers prevents the team implosions that kill startups.

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SEO

YouTube

How to rank for thousands of keywords with a single page

Ahrefs December 12, 2018

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SEO 9

• Average #1 ranking page also ranks for ~1,000 other keywords
• High search volume alone doesn't mean high traffic — topic matters
• Strong backlinks and long-form content are the biggest ranking multipliers

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Management

YouTube

What symphony conductors teach business leaders about listening

Bill Gallagher December 12, 2018

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Management 9

Culture building 7

• Over-directing your team kills initiative — and you can hear it happen
• A workforce can often self-organise; the leader's job is elevation, not control
• Discoveries people make themselves stick far longer than what they're told

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Processes & SOPs

YouTube

How well-designed meetings fix culture, alignment, and scale

Bill Gallagher December 12, 2018

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Processes & SOPs 8

Business operating systems 7

Culture building 6

• Fix the meetings first — culture and alignment follow automatically.
• 16 meeting types exist; using the wrong one guarantees poor outcomes.
• 80% of time in meetings signals metastasis, not productivity.

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Business models

Podcast

Marc Andreessen's startup and career advice from his blog archive

Founders December 11, 2018

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Business models 9

Career planning and opportunity 7

Vision & mission 6

• Market beats team and product every time — without exception
• Treat your career as a risk portfolio, not a plan
• Edison didn't recognise the phonograph's value for months after inventing it

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