This week's additions focus on finance, founder stories, and strategy, with new digests from Acquired and Noah Kagan. Highlights include A freelance clarinetist built a $625M coffee brand from his kitchen Door-to-door sales tactics built a college music promotion business

Case studies

Podcast

How Blue Bottle Coffee went from garage kiosk to Nestle acquisition

Acquired October 8, 2017

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Case studies 9

Exit strategy 8

Fundraising & VC 6

• A freelance clarinetist built a $625M coffee brand from his kitchen
• VC fund lifecycles, not founder ambition, forced the Nestle exit
• Why premium physical retail can never be winner-take-all like the internet

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Case studies

YouTube

How a college student built a music business working with Kendrick Lamar

Noah Kagan October 4, 2017

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Case studies 8

Business models 7

Unit economics 5

• Door-to-door sales tactics built a college music promotion business
• Promoters risk everything on ticket revenue; managers just take a cut
• Lower-upside models have a far higher chance of actually working

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