15 September 2025
This week's additions focus on marketing, mindset, and strategy, with new digests from TK Kader, The Daily Stoic, and How I Work. Highlights include Out-teaching beats out-selling—algorithms reward it, buyers trust it. No mentor, book, or AI can give you wisdom — only toil does.
Showing 50 digests for 15 September 2025.
Content marketing
YouTube
Five principles for a B2B marketing strategy that drives real revenue
TK Kader
September 21, 2025
Content marketing
9
Growth hacking
8
AI strategy & adoption
6
Out-teaching beats out-selling—algorithms reward it, buyers trust it.
Long-form ungated content earns dwell time and primes leads for gated resources.
LLMs now cite organic social posts, making every piece compound over time.
Identity & self-belief
Podcast
Wisdom is earned through lifelong work, not shortcuts
The Daily Stoic
September 21, 2025
Identity & self-belief
8
Resilience & grit
7
No mentor, book, or AI can give you wisdom — only toil does.
Aristotle: courage, discipline, justice, and wisdom are verbs, not nouns.
Seneca: death is happening now — the time that passes belongs to death.
AI tools & automation
Podcast
Using AI as an email assistant: context, voice, and when to skip it
How I Work
September 21, 2025
AI tools & automation
9
Copywriting
5
AI fails at email because it lacks context about your relationships
A briefing doc plus voice guide, saved in a project, fixes everything
60% of emails don't need AI — here's which ones do
How to grow from 7,000 to 7 million monthly video views
KeyPersonOfInfluence
September 21, 2025
Growth hacking
9
Content marketing
8
Conversion rate optimisation
6
Five brain triggers determine who gets noticed online
Short-form volume drives discovery; long-form builds real trust
Lurkers only convert when given an interactive off-platform bridge
Managing people and managing AI require the same core skills
Lenny's Podcast Product Career Growth
September 21, 2025
Management
9
AI strategy & adoption
8
Identity & self-belief
5
Manager skills — clear goals, process, feedback — transfer directly to AI agents.
AI flattens orgs: every knowledge worker is becoming a builder across disciplines.
Emotional regulation matters most in an AI world that makes avoidance frictionless.
How to build remote culture by genuinely caring about your people
Cameron Herold
September 20, 2025
Culture building
9
Remote teams
8
Employees won't care about your company as much as you do — accept it
Flip the org chart: invest in their personal lives to earn loyalty back
Redirect office savings into in-person offsites — connection compounds
Five steps to scale a business from $2M to $20M
Ryan Deiss
September 20, 2025
Processes & SOPs
9
Unit economics
8
Hiring & recruitment
7
Fix unit economics before scaling — more volume just burns cash faster.
Paying yourself a fair salary is the proof your model actually works.
Loyalty over competence is the hidden ceiling between $2M and $20M.
How to build and scale a $1M mobile app using a marketing-first approach
Starter Story
September 20, 2025
Growth hacking
10
Customer discovery
7
Unit economics
6
Validate your marketing on TikTok before writing a single line of code.
Volume negates luck: post daily until one format goes viral, then repeat it.
Profitable paid ads require a 3:1 LTV-to-CAC ratio — know your numbers first.
Why You’re Overlooked for Promotions (Even if You're Qualified)
Dr. Grace Lee
September 20, 2025
Communication
9
Identity & self-belief
7
Identity & self-belief
Podcast
What being an NFL quarterback does to a person
The Daily Stoic
September 20, 2025
Identity & self-belief
9
Relationships & family
6
Mental health & wellbeing
5
The ego that makes quarterbacks elite also makes them impossible to retire.
Brady's off-season commitments — not football — caused his imbalance.
Eli Manning is the best at balancing all the people the job demands.
Why copywriters should ignore their support team
Joanna Wiebe
September 20, 2025
Copywriting
8
Processes & SOPs
6
One support complaint can silence a copywriter's boldest instincts
Route reply emails through support to filter out damaging noise
Support tickets almost never produce compelling copy insights
How copywriters break past the $25k/month income ceiling
Matthew Volkwyn
September 19, 2025
Business models
8
Outsourcing & delegation
7
Branding
6
Solo copywriting caps out at $25–35k without a structural change
Delegating tasks — business and personal — is what unlocks the next level
A personal brand is the only reliable engine for income growth beyond 25k
Resilience & grit
YouTube
Three recurring fears every generation gets wrong about the future
Scaling Up with Verne Harnish
September 19, 2025
Resilience & grit
7
Long-term planning
6
Doomsday predictions have repeated for 500 years — none came true.
Every generation blamed new technology for ruining the young.
AI may restore pre-industrial work hours, not eliminate jobs.
Long-term planning
YouTube
How to build wealth in your 20s, 30s, and 40s
Dan Martell
September 19, 2025
Long-term planning
8
Outsourcing & delegation
7
Bootstrapping
5
Each decade has a distinct wealth-building advantage — most people miss theirs.
Four hires that let your business run and sell without you.
In your 40s, mentor investors trade experience for equity — not just capital.
AI tools & automation
YouTube
How AI is enabling solo founders to build $100M companies
Silicon Valley Girl
September 19, 2025
AI tools & automation
9
Business models
8
Identity & self-belief
6
One Claude project per discipline replaces a whole founding team.
AI moves from assistant to autonomous coworker within two years.
Domain expertise and customer trust are the moats AI cannot copy.