23 October 2023
This week's additions focus on marketing, strategy, and founder stories, with new digests from Cameron Herold, Rob Walling, and Founders. Highlights include Map every task you do into four categories to find what to delegate Start content at solution aware — buyers there are ready to purchase
Showing 34 digests for 23 October 2023.
Hiring & recruitment
YouTube
How to hire the right COO by auditing your own strengths
Cameron Herold
October 29, 2023
Hiring & recruitment
9
Outsourcing & delegation
6
Long-term planning
5
Map every task you do into four categories to find what to delegate
A COO's real job is to protect and amplify the CEO's energy
The right CEO–COO pairing is multiplicative, not just additive
Content marketing
YouTube
Content marketing for SaaS: matching content to buyer awareness
Rob Walling
October 29, 2023
Content marketing
10
Niche selection
6
Start content at solution aware — buyers there are ready to purchase
Unaware content can take years to convert; skip it early
Under 10 customers, content marketing is a distraction — do outbound first
Larry Gagosian: how a parking lot hustler built a billion-dollar art empire
Founders
October 29, 2023
Case studies
10
Prospecting & outreach
7
Niche selection
6
Shameless cold-calling and disinhibition built the world's largest art dealership.
Parties, jets, and mansions are sales infrastructure, not lifestyle — every dollar earns.
He cornered the secondary market others dismissed as low-status and distasteful.
Three SaaS pricing strategies to increase MRR
TK Kader
October 29, 2023
Pricing strategy
9
Pricing psychology
7
Higher prices signal more value — conversion rates often rise, not fall.
Usage-based pricing removes flat-fee friction for mid-market buyers.
Capital-rich buyers will pay 2.5x more just to skip the onboarding work.
Founder interviews
YouTube
From accounting to freelance copywriter: 14 years specialising in SaaS
Joanna Wiebe
October 29, 2023
Founder interviews
8
Copywriting
6
Identity & self-belief
5
Most copywriting courses skip the part that matters: selling yourself
Discovery calls reveal bad clients before they cost you
Niche down by noticing which clients you already love
Four audience-building strategies before any product launch
KeyPersonOfInfluence
October 29, 2023
Funnels
9
Customer discovery
7
Market size is irrelevant — only your audience size matters
Surveys and scorecards beat other methods by capturing rich data
You need 10–20x your target sales count in your audience first
Eric Ries on Lean Startup, pivots, and building companies with purpose
Lenny's Podcast Product Career Growth
October 29, 2023
Pivoting
9
MVP & prototyping
8
Vision & mission
6
MVP is about speed to learning, not cheapness or simplicity.
If you're asking whether to pivot, you already know the answer.
Standard startup incorporation likely forces you to sell to your worst enemy.
AI strategy & adoption
YouTube
AI-Augmented Workers Outperform Solo Workers on Every Metric
Neil Patel
October 28, 2023
AI strategy & adoption
9
Automation & tools
7
AI tools & automation
6
BCG study: GPT-4 users beat peers on every performance dimension
40% quality gain in under a year of ChatGPT existing
Human-in-the-loop beats full automation; ad spend analysis is highest ROI use
Resilience & grit
Podcast
Building Hidden Potential Through Discomfort, Learning, and Imperfectionism
The Daily Stoic
October 28, 2023
Resilience & grit
9
Productivity & habits
7
Culture building
5
Character is a learnable skill for translating values into action, not a fixed trait.
Three practices unlock hidden potential: seeking discomfort, filtering feedback wisely, embracing imperfectionism.
Measure progress against your past self, not others or unattainable perfection.
Loom's road to a $975 million acquisition: lessons from two pivots
EO
October 27, 2023
Case studies
9
Product-market fit
8
Pivoting
7
Loom's real use case was discovered by accident, not design
74 investor rejections before finding product-market fit
COVID took Loom from 2.5M to 10M users in nine months
Content marketing
YouTube
How to make content when you have no time: lessons from Gary Vee
GaryVee
October 27, 2023
Content marketing
9
Prospecting & outreach
7
Processes & SOPs
5
Film your everyday life — no dedicated production time needed.
A local podcast turns cold prospects into warm relationships.
Post organically at volume, then promote what already went viral.
Crisis management on the ground: Mercy Corps in Gaza
Masters of Scale
October 26, 2023
Management
9
Processes & SOPs
8
Long-term planning
6
Why operational neutrality is the hardest — and most essential — discipline in crisis.
Managing 70 trapped staff when you can't get aid in or people out.
Staying neutral costs you the argument but preserves your ability to deliver.
How to grow a podcast: seven lessons from seven years
Neil Patel
October 26, 2023
Growth hacking
9
SEO
8
Content marketing
6
Expose all feed episodes — truncated feeds kill search discoverability.
Longer episodes beat short ones even when retention drops.
Impression trades let tiny podcasts reach massive audiences immediately.
Founder interviews
YouTube
MicroConf: the YouTube channel for bootstrapped SaaS founders
Rob Walling
October 26, 2023
Founder interviews
8
Bootstrapping
6
Built for founders ignoring billion-dollar exits, not chasing them
Weekly tactics, founder interviews, and world-class conference talks
Rob Walling: multiple SaaS exits, 150+ investments, 20 years building
Four hands-on strategies for building high-quality backlinks
Semrush
October 26, 2023
SEO
9
Content marketing
6
Unlinked brand mentions are easy wins most SEOs ignore
HARO can land links from the NYT or Business Insider
Client relationships are an untapped source of quality backlinks