23 October 2023
This week's additions focus on marketing, strategy, and founder stories, with new digests from Cameron Herold, Rob Walling, and Founders. Highlights include Map every task you do into four categories to find what to delegate Start content at solution aware — buyers there are ready to purchase
Showing 34 digests for 23 October 2023.
Founder interviews
YouTube
Two engineers build the world's largest cannabis distributor
EO
October 26, 2023
Founder interviews
10
Business models
8
Fundraising & VC
6
Controlling physical delivery infrastructure creates a moat banks and VCs feared to touch
Weekly delivery volume doubled repeatedly — proof of fit before any outside capital
Background irrelevance: Harvard engineers with zero cannabis experience built the category leader
Content marketing
YouTube
Every individual and business is now a media company first
GaryVee
October 26, 2023
Content marketing
9
Social media
8
Culture building
6
Written and audio content win as much as video — pick your strength.
The interest graph means a first post can reach millions today.
Culture and content are the two highest-leverage growth levers in business.
Identity & self-belief
YouTube
Building a personal brand as an HR professional
HR Party of One
October 26, 2023
Identity & self-belief
9
Communication
7
Branding
5
Your brand is how others perceive you, not how you see yourself.
Ten non-negotiable qualities every HR professional's brand must include.
Work friendships are possible — but your HR role always comes first.
AI product strategy: how Intercom went all in and what they learned
Lenny's Podcast Product Career Growth
October 26, 2023
Pivoting
9
AI strategy & adoption
9
Product-market fit
7
Map AI's capabilities against your product before touching roadmap.
Finn resolves 50–70% of customer queries without a human agent.
Differentiation wins customers; missing table stakes stops them switching.
Conversion rate optimisation
YouTube
How to improve website conversion: design review of four startups
Y Combinator
October 26, 2023
Conversion rate optimisation
10
Copywriting
6
Customer discovery
5
Multiple CTAs on one page reduce the chance of any action being taken.
Cut every funnel step that sits before the user's aha moment.
High-stakes products need proportionally stronger social proof to convert.
Smart money habits: investing, flipping, and giving
GaryVee
October 25, 2023
Bootstrapping
8
Identity & self-belief
8
Cash flow management
5
Turn $87 into real money flipping garage sale finds on eBay
Only invest in things you understand — T-bills beat guessing
Most status purchases mask insecurity, not genuine preference
Identity & self-belief
Podcast
Peter Attia and Ryan Holiday on emotional health, longevity, and repair
The Daily Stoic
October 25, 2023
Identity & self-belief
9
Work-life balance
8
Resilience & grit
6
Living longer without emotional health is a curse, not a gift.
The self-stories that drive success often have no basis in reality.
Repair — not perfection — is the right goal for relationships and parenting.
Four core lessons from Conversion Copywriting 101
Joanna Wiebe
October 25, 2023
Copywriting
9
Conversion rate optimisation
6
Conversion copy is about engineering a yes, not wordsmithing.
Voice-of-customer research — not instinct — builds strong value props.
One page, one goal: every element guides visitors to a single action.
Founder interviews
YouTube
Whop: Building the everything store for the digital creator economy
Brett Malinowski
October 24, 2023
Founder interviews
10
Business models
7
Product-market fit
6
Software is the only creator product with zero marginal cost per sale
Creators can white-label developer-built software templates — no coding needed
Whop combines Shopify's creator tools with Amazon's marketplace trust layer
Semrush seven-step workflow for small business SEO growth
Semrush
October 24, 2023
SEO
9
Content marketing
6
Automation & tools
5
Small bakery outranked Yelp and grew sales 15% in six months
Filter keyword difficulty under 50 to find the easiest ranking wins
One dashboard updates your business info across 70+ directories
Founder interviews
Podcast
Key takeaways and talks from MicroConf Europe 2023 in Lisbon
Startups For the Rest of Us
October 24, 2023
Founder interviews
9
Content marketing
7
AI tools & automation
6
Why cutting talks in half made the event dramatically more valuable
AI can score your entire lead list against your best customers
Micro motivation gets you to your desk; macro motivation keeps you building for years
Founder interviews
YouTube
Startup failure as personal growth: lessons from two failed ventures
EO
October 24, 2023
Founder interviews
9
Resilience & grit
8
Identity & self-belief
6
Startups are bad financial bets but unmatched for self-discovery.
Big tech founders systematically underestimate go-to-market strategy.
Rejection from 40 VCs reveals resilience you didn't know you had.
Why attention is the only currency that matters in modern marketing
GaryVee
October 24, 2023
Growth hacking
9
Influencer & partnerships
9
Niche selection
6
A single creator can now outsell your entire retail infrastructure.
Organic social is the hardest marketing channel — and the most ignored.
Emerging influencers at $0 beat established ones at full price every time.
Business structure
YouTube
How the FLSA duties test determines employee exemption status
HR Party of One
October 24, 2023
Business structure
9
Hiring & recruitment
5
Misclassifying non-exempt employees as exempt triggers overtime liability.
Seven distinct exemption categories each have specific salary and duty thresholds.
Wilful misclassification can result in double back pay for all affected employees.
Writing for busy readers: six principles for effective communication
Beyond the To-Do List - Productivity for Work and Life
October 23, 2023
Copywriting
8
Copywriting
6
Cutting a message in half consistently produces more responses than the full version.
Highlighting five things is as effective as highlighting nothing.
If the reader missed it, that is always the writer's fault — not the reader's.