27 April 2020
This week's additions focus on marketing, mindset, and product, with new digests from Joanna Wiebe, Noah Kagan, and Founders. Highlights include Your proposal is a sales page — write it like one. Users validate your copy so clients don't become the judge
Showing 41 digests for 27 April 2020.
Closing techniques
YouTube
Writing proposals that win with emotion and copywriting principles
Joanna Wiebe
May 2, 2020
Closing techniques
9
Copywriting
7
Your proposal is a sales page — write it like one.
One emotional scene can unlock fees far beyond client expectations.
Source emotional hooks from what clients say in pre-proposal calls.
AI tools & automation
YouTube
How to validate copy before client presentation using moderated user testing
Joanna Wiebe
May 2, 2020
AI tools & automation
10
SEO
8
Content marketing
7
Users validate your copy so clients don't become the judge
One reaction question per session — welcome, clear, or useful
Real test revealed: lead with the message, not the personality
Conversion copywriting: what it is and what feeds it
Joanna Wiebe
May 2, 2020
Copywriting
10
User research
5
The process is only one part — the inputs behind it matter more
Skipping research or validation directly weakens client results
Reading academic persuasion science makes you a stronger copywriter
Writing compliant Facebook ad copy that converts
Joanna Wiebe
May 2, 2020
Paid ads
10
Copywriting
8
Never attach 'you' to a negative trait — shift to client's voice instead
Euphemisms like 'weight woes' sidestep Facebook's automated keyword flags
Case studies of real client results beat income claims every time
How to raise your rates as a freelance copywriter
Joanna Wiebe
May 2, 2020
Pricing strategy
9
Automation & tools
6
Identity & self-belief
5
You set your rates, or your clients do — no middle ground
Track every project minute to find your real hourly rate
Six income streams copywriters can add beyond client work
Prospecting & outreach
YouTube
How to get paid to write proposals as a freelance copywriter
Joanna Wiebe
May 2, 2020
Prospecting & outreach
9
Processes & SOPs
7
Stop writing free proposals — charge for discovery before any project begins.
A paid audit becomes your pitch: clients arrive at the follow-up call ready to buy.
Scope limits and intake forms protect your time before you invest a single hour.
Closing techniques
YouTube
How to create and sell profitable copywriting packages
Joanna Wiebe
May 2, 2020
Closing techniques
9
Outsourcing & delegation
6
Packages generated 50% of a $200k+ copywriting agency's revenue.
Scope creep and underconfidence are the two most common package killers.
Narrow, deep, or wide: three structural approaches to packaging any service.
Six hacks to grow your email list by optimising your quiz
Joanna Wiebe
May 2, 2020
Email marketing
8
Copywriting
7
Personality quizzes get shared most because people care about themselves.
Visceral, body-felt quiz titles outperform descriptive ones every time.
Quiz ad spend delivers outsized ROI — one client paid $0.24 per lead.
Fast voice of customer research using a Google search formula
Joanna Wiebe
May 2, 2020
Copywriting
9
Customer discovery
5
A Google search formula surfaces real pain-point language in seconds.
Type site:amazon.com "tired of" [keyword] to skip manual review mining.
Swap "tired of" for other triggers to extend the technique further.
Why good copy appears to underperform and how to diagnose it
Joanna Wiebe
May 2, 2020
Copywriting
8
Conversion rate optimisation
7
Good copy can look bad when it's measured at the wrong time.
Seasonality and attribution gaps explain most apparent copy failures.
Agree on success metrics before launch, not after the client panics.
Productivity & habits
YouTube
Using military after action reviews to build personal discipline
Noah Kagan
May 1, 2020
Productivity & habits
8
Resilience & grit
6
Two categories — sustain or improve — replace every self-help framework
A broken upbringing gives you more material to work with, not less
Downtime is preparation time: be ready to sprint when the door opens
Albert Champion: From Record-Setting Racer to Industrial Titan
Founders
May 1, 2020
Origin stories
10
Resilience & grit
7
Childhood poverty and father's early death transformed him into a relentless workaholic obsessed with self-improvement.
Rose from celebrity cyclist to spark plug magnate through mentorship, strategic pivots, and patent innovation.
Brilliant industrialist undone by infidelity and ego—died at 49 in fight over his wife's affair.
Organizing voice-of-customer interview data for conversion copy
Joanna Wiebe
May 1, 2020
Copywriting
9
Customer discovery
6
Know your reader's awareness stage before writing a single interview question.
A sortable spreadsheet turns raw transcripts into copy-ready data in 20 minutes.
One data point can belong in multiple categories — sticky messaging always gets its own master list.
Being creative with conversion copy: where and how
Joanna Wiebe
May 1, 2020
Copywriting
9
Conversion rate optimisation
6
Artfulness belongs only in headlines and crossheads — never body copy.
Word-swapping a brand statement can reframe an entire product category.
Your creative instinct is the differentiator research alone can't replicate.
Build a lead magnet in 10 minutes using a resource guide
Joanna Wiebe
May 1, 2020
Funnels
10
Copywriting
7
MVP & prototyping
5
A simple 5-tool resource guide outconverts ebooks and e-courses.
One resource guide can be spun into six distinct lead magnets.
Your lead magnet must link directly to your paid offer to build trust.