How to Wireframe Web Copy - Copyhackers

Joanna Wiebe May 1, 2020

How to build a messaging recommendations report for copy reviews

Joanna Wiebe May 1, 2020

• Clients review copy better when they've already seen the research behind it
• Present value prop options with a mock-up and funnel analysis, not just words
• Sell this report as a standalone project before any copy is written

How Panera pivoted its business model during the COVID-19 lockdown

Masters of Scale April 30, 2020

• Panera launched a grocery business from idea to live in 14 days.
• Half a billion in pre-crisis digital investment made the fast pivot possible.
• Values-first leadership turned furloughs and food banks into community action.

Tim Kennedy on discipline, purpose, and building a life worth defending

Noah Kagan April 30, 2020

• Motivation always fails; discipline — not inspiration — drives consistent performance.
• Military AAR framework: sort every experience into 'sustain' or 'improve', then act.
• Preparation is the only real source of calm — in combat, crisis, or business.

What to ask clients for at the start of a copywriting project

Joanna Wiebe April 30, 2020

• A full data checklist to request before your first scoping call
• Missing client data signals extra research — and higher fees
• Most copywriters only ask for surveys; here's what they miss

Five copy mistakes that make you look like a beginner

Joanna Wiebe April 30, 2020

• Centred body copy signals inexperience and actively hurts readability.
• Button copy is the conversion point — throwaways cost you credibility.
• Start every sentence with 'you', never the brand name or 'we'.

How one blog post filled a freelancer's client calendar for a year

Joanna Wiebe April 30, 2020

• One blog post booked every client — no testimonials, no existing audience.
• Demonstration beats case studies: prospects must see themselves with your solution.
• Loss framing and audience-matched angles decide whether a post converts.

Building lasting prospect relationships through strategic persistence

Joanna Wiebe April 30, 2020

• Silence after follow-up is normal — keep going until you get a clear no.
• A periodic table of pestering elements must combine in the right ratios.
• Social and phone outperform cold email for building real relationships.

Scripting the third sales video in a launch series

Joanna Wiebe April 30, 2020

• Sell the big skill before teaching it — proportionally to the ask.
• Practical omission beats manufactured gaps; hand over the full roadmap.
• Frame video three as something viewers have earned, not just received.

The 10 KPIs every conversion copywriter needs to track

Joanna Wiebe April 30, 2020

• Industry average email open rate is just 21% — most copywriters don't know this.
• Average sales price reveals whether copy drives the right product mix, not just volume.
• High bounce rate plus low time on site is the clearest engagement red flag.

How to find, hire, and work with a virtual assistant

Joanna Wiebe April 30, 2020

• Fit matters more than skill — a great VA can still be the wrong hire
• Define the bottleneck first; you may not need a VA at all
• Delegate outcomes, not tasks — and set autonomy levels explicitly

Shifting your money mindset as a freelancer or solopreneur

Joanna Wiebe April 30, 2020

• Your hidden childhood money beliefs cap what you let yourself earn
• Separate business and personal accounts before making any hiring decision
• Automating your salary is the single biggest mindset shift for freelancers

Writing a long-form sales page from survey voice-of-customer data

Joanna Wiebe April 30, 2020

• Design survey questions around the page framework before research begins
• The hook is a judgment call — data narrows options, instinct picks the winner
• Every close, FAQ, and objection section can be built from direct survey language

Three techniques for finding breakthrough blog post topics

Joanna Wiebe April 30, 2020

• Your topic is probably fine — you're just missing the story.
• Map audience beliefs against a failing practice to uncover conflict worth writing about.
• A copywriter's headline can make an ordinary listicle impossible to ignore.

How to script a sideways sales video: the five-part framework

Joanna Wiebe April 30, 2020

• Video 2's only job is breaking viewer inertia from zero to momentum.
• Teach one deserted-island skill: simple, unique, immediately actionable.
• Exclusive empowerment connects free content to a paid next step.