What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

10 February 2020

This week's additions focus on founder stories, finance, and leadership, with new digests from Founders, Masters of Scale, and Ahrefs. Highlights include Choosing money over passion built billions — and chronic misery Open your business to third-party developers and watch everyone win together

Showing 5 digests for 10 February 2020.

Founder interviews

Podcast

David Geffen: talent, ruthlessness, and the price of chasing money

Founders February 16, 2020


Founder interviews 9
Bootstrapping 6
  • Choosing money over passion built billions — and chronic misery
  • Cap your downside: Geffen repeatedly made others absorb all losses
  • Sociopaths sleep well; the only strategy is avoidance

Business models

Podcast

Be a platform: building virtuous cycles for scale

Masters of Scale February 13, 2020


Business models 9
Case studies 7
Culture building 5
  • Open your business to third-party developers and watch everyone win together
  • Shopify waited nine years before developers earned more than the platform itself
  • Silicon Valley underestimated retail, giving Shopify years to build unnoticed

SEO

YouTube

SEO fundamentals in 2020: content, backlinks, and indexation

Ahrefs February 12, 2020


SEO 10
Content marketing 6
  • Algorithm updates rarely affect the three fundamentals that actually drive rankings.
  • Matching search intent — type, format, and angle — matters more than any tactic.
  • A noindex tag or robots.txt block can silently kill all your SEO work.

Prospecting & outreach

YouTube

Sales as a profession: process, listening, and repeatable results

Bill Gallagher February 12, 2020


Prospecting & outreach 9
Closing techniques 8
Communication 6
  • Gift of gab gets you into sales; process makes you good.
  • Documented playbooks doubled conversion rates across three companies.
  • Rapport is the result of great questions, not small talk.

Case studies

Podcast

Henry Singleton: capital allocation genius behind Teledyne

Founders February 10, 2020


Case studies 10
Bootstrapping 6
Long-term planning 6
  • Bought 130 companies in a decade, then never bought another one
  • Retired 90% of outstanding shares — shareholders gained 3,000%
  • Buffett called his capital deployment record the best in American business

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