This week's additions focus on finance, founder stories, and marketing, with new digests from Acquired and Ahrefs. Highlights include Marvel went bankrupt in 1996 before Perlmutter saved it via Toy Biz Search volume alone doesn't reveal if a keyword sends real traffic

Case studies

Podcast

Disney's 2009 acquisition of Marvel: IP flywheel and franchise strategy

Acquired December 5, 2016

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Case studies 9

Business models 8

Valuation 6

• Marvel went bankrupt in 1996 before Perlmutter saved it via Toy Biz
• Disney paid $4.2B — half the Pixar price — for 500+ character assets
• Serialised superhero films trade higher box office for lower replay value

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SEO

YouTube

Finding low-competition keywords using Ahrefs Keywords Explorer

Ahrefs December 5, 2016

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SEO 10

• Search volume alone doesn't reveal if a keyword sends real traffic
• Keyword difficulty score shows backlinks needed to reach page one
• Clicks per search above 1 means ranking below #1 still pays off

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