6 November 2023
This week's additions focus on strategy, marketing, and mindset, with new digests from Cameron Herold, Rob Walling, and TK Kader. Highlights include Why cultural fit must outweigh skills when hiring senior outside leaders Most SaaS founders are underpriced — often by 10x or more
Showing 31 digests for 6 November 2023.
Hiring, culture fit, and building leadership systems at a 40-person agency
Cameron Herold
November 12, 2023
SEO
9
Content marketing
8
Email marketing
6
Why cultural fit must outweigh skills when hiring senior outside leaders
Most founders have unknowingly run every interview wrong
Delegate everything — including to people who aren't ready yet
Pricing is the fastest lever for SaaS growth
Rob Walling
November 12, 2023
Pricing strategy
9
Pricing psychology
6
Most SaaS founders are underpriced — often by 10x or more
A 50% price increase can grow MRR by 70%, as one case study shows
Higher prices unlock marketing channels impossible at low contract values
MVP & prototyping
YouTube
Seven proven ways to find and validate a profitable SaaS idea
TK Kader
November 12, 2023
MVP & prototyping
9
Market research
8
Customer discovery
7
Start with market, not product — reverse the order most engineers get wrong
Domain knowledge plus 100 confirmed users beats every other idea source
Validate before coding: 100 outreach, 10 conversations, 2 commitments
From fiction writer to e-commerce conversion copywriter: Lindsay Redifer
Joanna Wiebe
November 12, 2023
Copywriting
9
Prospecting & outreach
7
Work-life balance
6
Ghost writing fiction is surprisingly direct training for conversion copy
About pages are highly visited yet where most businesses fail hardest
Freelancers who already know AI earn significantly more from clients
Business operating systems
YouTube
How a Perfect Repeatable Week Scaled a Business to $30 Million
KeyPersonOfInfluence
November 12, 2023
Business operating systems
9
Processes & SOPs
6
Sales systems & CRM
6
One repeatable sales week, run consistently, built a $30M business.
LAPS framework: Leads, Appointments, Presentations, Sales — measured weekly.
Scorecards, waiting lists, and weekly events solve the leads problem permanently.
How Airbnb's CEO runs product like a startup
Lenny's Podcast Product Career Growth
November 12, 2023
Management
9
Business operating systems
8
Branding
5
Reconsolidated product authority into CEO role, unified teams on single roadmap, killed divisional structure
Replaced performance marketing with brand education; coordinated every launch months ahead across design and comms
Weekly CEO project reviews (green/yellow/red) eliminated bottlenecks and forced alignment without micromanaging
Why selling courses is a worse business than you think
Neil Patel
November 11, 2023
Business models
9
Content marketing
6
Course buyers are your best leads for a far higher-value product
Neil replaced $600k/month course revenue with $10M+ consulting clients
Give courses away free — monetise goodwill, not the content itself
AI tools & automation
YouTube
AI and technology adoption for accounting professionals
GaryVee
November 11, 2023
AI tools & automation
9
Content marketing
8
Pricing psychology
6
A business sold for $1M more just by adding unused software
YouTube Shorts titles should match search queries, not video content
Stop blaming clients — you control every price you accept
Productivity & habits
YouTube
How to design a 36-hour week that grows your business and your life
Dan Martell
November 10, 2023
Productivity & habits
10
Vision & mission
7
Long-term planning
6
You can't manage time — only the energy within it
One business focused to $10M beats multiple streams every time
Limit yourself to one new initiative per quarter to force real prioritisation
Accountability and responsibility
YouTube
Stop apologising, start absorbing pressure: leadership and LinkedIn tactics
GaryVee
November 10, 2023
Accountability and responsibility
9
Content marketing
7
Hiring & recruitment
6
Great leaders absorb pressure — bad ones pass it down.
Use LinkedIn content as a gateway drug to real relationships.
Every business problem is your fault: you hired, you can fix it.
Resilience & grit
Podcast
Success is a lagging indicator of consistent effort
The Daily Stoic
November 10, 2023
Resilience & grit
8
Motivation
6
Years of invisible work precede what appears as overnight success.
Human nature, struggle, and desire remain unchanged across millennia.
Stoic texts endure because they address timeless human problems.
How to use ClickUp dependencies to enforce task order
Layla at ProcessDriven
November 10, 2023
Processes & SOPs
9
Automation & tools
7
The only ClickUp feature that blocks out-of-order work
Dependencies uniquely trigger automations — no other relationship can
Duplicating tasks breaks dependency links; duplicate one level higher
How Netflix multiplies reach with multiple branded Instagram accounts
Neil Patel
November 9, 2023
Copywriting
9
Customer discovery
7
Netflix runs dozens of accounts segmented by country, genre, and medium.
Cross-promoting between niche accounts compounds reach at low cost.
Instagram pod mechanics work the same way across every social channel.
The best free SEO Chrome extensions for analysis, content, and outreach
Semrush
November 9, 2023
SEO
9
AI tools & automation
6
Content marketing
5
SEO Quake overlays competitor metrics directly on Google results.
Text Optimizer scores content against search engine intent tables.
Hunter.io finds verified author emails for link-building outreach.
Rocket Fuel podcast season 2: visionary and integrator partnerships
EOS Worldwide
November 9, 2023
Delegation
9
Business operating systems
7
Visionaries stall without an integrator to focus their energy
Integrators turn entrepreneurial creativity into structured execution
Every visionary has a matching integrator partnership waiting