Prospecting & outreach

YouTube

How to run a freelance proposal process that wins clients

Joanna Wiebe May 10, 2020

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Prospecting & outreach 9

Pricing psychology 7

• Your proposal is a sales page — treat it like one.
• One filter drives every decision: make their life easier, make them look good.
• Talk price only after 45 minutes of building perceived value.

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Founder interviews

Podcast

Larry Ellison and Oracle: Competing to Win

Founders May 9, 2020

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Founder interviews 9

Business models 6

Management 5

• Childhood rejection from adoptive father fueled relentless competitiveness that built Oracle.
• Only succeeded by pursuing risky, uncontested territory everyone else deemed impossible.
• Survived near-death crisis by embracing self-awareness and competing against Microsoft.

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Processes & SOPs

Podcast

Crisis lessons from an ER doctor on the COVID front lines

Masters of Scale May 7, 2020

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Processes & SOPs 8

Management 7

Resilience & grit 6

• Efficiency without redundancy left hospitals unable to absorb any surge
• Hospitals lose money on public health — so they never prepared for pandemics
• Twitter replaced journals as real-time clinical guidance when it mattered most

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Content marketing

YouTube

Building an audience and selling digital products as an independent creator

Noah Kagan May 7, 2020

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Content marketing 9

Bootstrapping 7

MVP & prototyping 6

• Gumroad hit $700K MRR with zero marketing and no office.
• Find customers before building the product — always.
• Expect 10 years: the compounding curve is flat, then vertical.

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Processes & SOPs

YouTube

Running remote teams and pivoting business during a crisis

Bill Gallagher May 6, 2020

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Processes & SOPs 9

Remote teams 8

Pivoting 7

• Zoom fatigue is real — breakout rooms and 90-minute limits fix it
• Cheap government debt is a war chest for acquisitions, not a lifeline
• Waiting for normal to return hands your customers to competitors who adapted

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Email marketing

YouTube

How to grow a niche data site beyond SEO traffic

Noah Kagan May 4, 2020

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Email marketing 9

SEO 7

Business models 6

• 250k monthly visitors, 3k email signups — a fixable conversion failure
• Google owns 90% of your traffic until you build an email list
• Don't build a marketplace until you own the audience

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Conversion rate optimisation

YouTube

How to personalise a website in 15 minutes using segmentation

Joanna Wiebe May 4, 2020

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Conversion rate optimisation 9

Copywriting 7

Customer discovery 6

• Generic copy speaks to everyone and converts no one
• Swap opt-ins, headlines, and testimonials based on visitor role
• Referral source alone can segment visitors without any survey

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