Founder interviews

Podcast

Ed Thorp: mathematician, gambler, and hedge fund pioneer

Founders October 13, 2019

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Founder interviews 10

Unit economics 8

Competitive analysis 7

• Having an edge means nothing if poor bet sizing wipes you out first
• Thorp beat casinos, invented card counting, then beat Wall Street too
• Enough money to live well beats maximising wealth at the cost of life

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Founder interviews

Podcast

How TaskRabbit built a self-teaching workforce by staying human

Masters of Scale October 10, 2019

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Founder interviews 10

Business models 7

Management 5

• Remove worker competition and your community spontaneously starts teaching itself.
• Announcing major platform changes in the press before telling your own workers will backfire.
• Human networks compound like virality loops — but reshape economic potential, not just growth.

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SEO

YouTube

Five link building strategies for new websites with no audience

Ahrefs October 9, 2019

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SEO 9

• HARO gets you links from Forbes and NYT based on expertise alone
• Podcast guest spots deliver homepage links plus ongoing referral traffic
• Resource pages let you earn links on broader topics than your exact content

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Growth hacking

YouTube

Using stages to grow your business without being a professional speaker

Bill Gallagher October 9, 2019

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Growth hacking 8

Public speaking 7

• One targeted talk can outperform months of other marketing combined.
• The story braid framework: heart, head, quick-win offer, closing heart.
• Dream stages mean targeting whoever controls your ideal client's budget.

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Case studies

Podcast

Ed Thorp and Claude Shannon: beating markets through unusual skill

Founders October 7, 2019

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Case studies 10

Fundraising & VC 8

Niche selection 6

• Shannon outperformed 1,025 of 1,026 mutual funds with a single Apple II
• Never accept any risk of ruin — Kelly Criterion over LTCM-style leverage
• Casino math and cryptography directly shaped how both men beat Wall Street

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